Brightcove: 12 Qualified Meetings in Under 30 Days
Client: Brightcove
Key Results
Video Testimonial
“12 qualified meetings.”
— Brightcove, Client Testimonial
“$300K+ in pipeline.”
— Brightcove, Client Testimonial
“Under 30 days.”
— Brightcove, Client Testimonial
The Challenge
Brightcove had an upcoming conference where the team expected to build meaningful pipeline, but they were significantly short of the qualified meetings they needed going into the event.
They needed a fast, focused motion that could reach the right accounts, create urgency around the conference, and turn interest into booked conversations without pulling the sales team into manual campaign execution.
Our Solution
RevenueFlow built and ran the go-to-market motion for the conference window.
We supported the LinkedIn content, executed targeted email outreach, handled replies, qualified interest, and managed the GTM operations needed to turn campaign engagement into booked meetings.
The goal was simple: save the team time while creating enough qualified conversations to make the event pipeline-positive.
Key Insights
- Booked 12 qualified conversations in under 30 days for an upcoming conference
- Generated $300K+ in pipeline from a focused event-outreach motion
- Supported LinkedIn content and targeted email outreach in one coordinated campaign
- Handled reply management, qualification, and GTM operations so the team could stay focused on selling
- Saved the Brightcove team time while creating more qualified meetings before the event
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