Tool comparison · Head to head

Apollo.io vs Close

A factual comparison of features, pricing, and capabilities.

Updated 2/6/2026

The contenders

Tool A

Apollo.io

All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.

Starting atCustom0

Tool B

Close

A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.

Starting at$19/month

Line by line

Pricing comparison.

Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

Capabilities

Feature comparison.

Feature	Apollo.io	Close
B2B contact and company database (275M+ contacts)
Multi-channel sequences (email, phone, LinkedIn)
AI-powered email writing and optimization
Built-in dialer with call recording
Automated workflows and engagement rules
A/B testing for email sequences
Buying intent signals and job change alerts
Advanced lead scoring and filtering
Email deliverability tools and mailbox rotation
Conversation intelligence (Professional+)
Built-in calling with Power Dialer
Native SMS messaging
Email sequences and templates
Automated workflows
Predictive dialing
AI Email Assistant
Pipeline and activity reporting
Role-based access and permissions

Available

Partial/Limited

Not Available

Ecosystem

Native integrations.

Apollo.io

SalesforceHubSpotPipedriveGmailMicrosoft OutlookLinkedInZapierSlackSendgridOutreachSalesloftWebhooks API

Close

ZapierSlackGmailMicrosoft OutlookZoomHubSpotSegmentCalendly

Keep exploring

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Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.