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    GMass vs Groove by Clari

    A factual comparison of features, pricing, and capabilities

    Last updated: 2/6/2026

    GMass

    Gmail-based mass email and mail merge platform with unlimited emails, campaigns, and contacts directly inside Gmail.

    Starting at: $30/month

    Groove by Clari

    Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

    Starting at: Contact for pricing

    Pricing Comparison

    Prices shown are monthly rates. Annual billing may offer discounts. Visit official websites for current pricing.

    Feature Comparison

    FeatureGMassGroove by Clari
    Works inside Gmail
    Unlimited emails, contacts, and campaigns
    Mail merge personalization
    Free email verification
    Automated follow-up sequences
    A/B testing
    Spam Solver deliverability tool
    Custom tracking links
    Inbox rotation
    API and Zapier access
    Salesforce-native architecture (no data sync needed)
    Multi-channel engagement flows (email, phone, LinkedIn)
    Auto-logging of all activities to Salesforce
    Email tracking with open and click analytics
    Dialer with call logging and recording
    Meeting scheduler with calendar integration
    Analytics dashboards for sequence performance
    Template and snippet management
    Revenue intelligence (via Clari platform)
    Account-based engagement workflows
    Available
    Partial/Limited
    Not Available

    Integrations

    GMass

    GmailGoogle SheetsZapierGoogle Workspace

    Groove by Clari

    SalesforceGmailMicrosoft OutlookMicrosoft 365Google CalendarLinkedIn Sales NavigatorClariZoomSlack

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    Information on this page is gathered from official sources and may change. Pricing and features were last verified on 2/6/2026. Please visit the official websites for the most current information.