Tool comparison · Head to head

    GMass vs Lemlist

    A factual comparison of features, pricing, and capabilities.

    Updated 2/6/2026
    The contenders
    01
    Tool A

    GMass

    Gmail-based mass email and mail merge platform with unlimited emails, campaigns, and contacts directly inside Gmail.

    Starting at$30/month
    02
    Tool B

    Lemlist

    Multichannel sales engagement platform with 600M+ lead database, AI personalization, and LinkedIn automation.

    Starting at$69/month
    Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    Capabilities

    Feature comparison.

    FeatureGMassLemlist
    Works inside Gmail
    Unlimited emails, contacts, and campaigns
    Mail merge personalization
    Free email verification
    Automated follow-up sequences
    A/B testing
    Spam Solver deliverability tool
    Custom tracking links
    Inbox rotation
    API and Zapier access
    600M+ lead database
    AI personalization
    Email warmup and deliverability boost
    Unlimited email follow-ups
    LinkedIn automation
    In-app VoIP calling
    WhatsApp integration (add-on)
    Chrome extensions
    Available
    Partial/Limited
    Not Available
    Ecosystem

    Native integrations.

    GMass

    GmailGoogle SheetsZapierGoogle Workspace

    Lemlist

    HubSpotSalesforcePipedriveClose.ioZoho CRMZapierMaken8nClayApolloSlackAirtableCalendly
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    Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.