Tool comparison · Head to head

    Apollo.io vs Groove by Clari

    A factual comparison of features, pricing, and capabilities.

    Updated 2/6/2026
    The contenders
    01
    Tool A

    Apollo.io

    All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.

    Starting atCustom0
    02
    Tool B

    Groove by Clari

    Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

    Starting atCustom
    Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    Capabilities

    Feature comparison.

    FeatureApollo.ioGroove by Clari
    210M+ contacts database
    30M+ companies
    AI-powered multichannel campaigns
    Email deliverability guardrails
    Anonymous visitor identification
    Real-time form enrichment
    Contact and company enrichment
    Advanced filtering
    CRM data cleansing
    Pipeline boards
    Salesforce-native architecture (no data sync needed)
    Multi-channel engagement flows (email, phone, LinkedIn)
    Auto-logging of all activities to Salesforce
    Email tracking with open and click analytics
    Dialer with call logging and recording
    Meeting scheduler with calendar integration
    Analytics dashboards for sequence performance
    Template and snippet management
    Revenue intelligence (via Clari platform)
    Account-based engagement workflows
    Available
    Partial/Limited
    Not Available
    Ecosystem

    Native integrations.

    Apollo.io

    SalesforceHubSpotOutreachSalesLoftMarketoSendGridLinkedIn

    Groove by Clari

    SalesforceGmailMicrosoft OutlookMicrosoft 365Google CalendarLinkedIn Sales NavigatorClariZoomSlack
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    Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.