Apollo.io vs Clay

A factual comparison of features, pricing, and capabilities

Last updated: 1/9/2026

Apollo.io

All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.

Starting at: Contact for pricing

Clay

Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

Starting at: Contact for pricing

Pricing Comparison

Prices shown are monthly rates. Annual billing may offer discounts. Visit official websites for current pricing.

Feature Comparison

Feature	Apollo.io	Clay
210M+ contacts database
30M+ companies
AI-powered multichannel campaigns
Email deliverability guardrails
Anonymous visitor identification
Real-time form enrichment
Contact and company enrichment
Advanced filtering
CRM data cleansing
Pipeline boards
150+ data provider integrations
AI-powered enrichment (Claygent)
Unlimited users on all plans
Credit rollover
Workflow automation
Data waterfall enrichment
Custom API key support
HTTP API integration
Webhooks

Available

Partial/Limited

Not Available

Integrations

Apollo.io

SalesforceHubSpotOutreachSalesLoftMarketoSendGridLinkedIn

Clay

SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion

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Information on this page is gathered from official sources and may change. Pricing and features were last verified on 1/9/2026. Please visit the official websites for the most current information.