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    Tool comparison · Head to head

    Apollo.io vs Clay

    A factual comparison of features, pricing, and capabilities.

    Updated 1/9/2026
    The contenders
    01
    Tool A

    Apollo.io

    All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.

    Starting atCustom0
    02
    Tool B

    Clay

    Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

    Starting atCustom0
    Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    Capabilities

    Feature comparison.

    FeatureApollo.ioClay
    210M+ contacts database
    30M+ companies
    AI-powered multichannel campaigns
    Email deliverability guardrails
    Anonymous visitor identification
    Real-time form enrichment
    Contact and company enrichment
    Advanced filtering
    CRM data cleansing
    Pipeline boards
    150+ data provider integrations
    AI-powered enrichment (Claygent)
    Unlimited users on all plans
    Credit rollover
    Workflow automation
    Data waterfall enrichment
    Custom API key support
    HTTP API integration
    Webhooks
    Available
    Partial/Limited
    Not Available
    Ecosystem

    Native integrations.

    Apollo.io

    SalesforceHubSpotOutreachSalesLoftMarketoSendGridLinkedIn

    Clay

    SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion
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    Information gathered from official sources and may change. Pricing and features last verified 1/9/2026. Please visit the official websites for the most current information.