Tool comparison · Head to head

    Clay vs ZoomInfo

    A factual comparison of features, pricing, and capabilities.

    Updated 1/9/2026
    The contenders
    01
    Tool A

    Clay

    Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

    Starting atCustom0
    02
    Tool B

    ZoomInfo

    Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.

    Starting atCustom0
    Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    Capabilities

    Feature comparison.

    FeatureClayZoomInfo
    150+ data provider integrations
    AI-powered enrichment (Claygent)
    Unlimited users on all plans
    Credit rollover
    Workflow automation
    Data waterfall enrichment
    Custom API key support
    HTTP API integration
    Webhooks
    260M+ published professional profiles
    100M+ company profiles
    150M+ direct emails
    135M+ verified phone numbers
    65M+ direct dials
    Intent signals (11K+ topics)
    Technographic data
    ZoomInfo Copilot AI
    GTM Studio
    Available
    Partial/Limited
    Not Available
    Ecosystem

    Native integrations.

    Clay

    SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion

    ZoomInfo

    SalesforceHubSpotMicrosoft Dynamics 365MarketoOutreachSalesLoft
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    Information gathered from official sources and may change. Pricing and features last verified 1/9/2026. Please visit the official websites for the most current information.