Tool comparison · Head to head

    Clay vs Zoho CRM

    A factual comparison of features, pricing, and capabilities.

    Updated 2/6/2026
    The contenders
    01
    Tool A

    Clay

    Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).

    Starting atCustom0
    02
    Tool B

    Zoho CRM

    A feature-rich and affordable CRM from the Zoho ecosystem, offering sales automation, multichannel communication, analytics, and AI-powered predictions via Zia. Known for competitive pricing and deep integration with 45+ other Zoho products.

    Starting atCustom0
    Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    Capabilities

    Feature comparison.

    FeatureClayZoho CRM
    150+ data provider integrations
    AI-powered enrichment (Claygent)
    Unlimited users on all plans
    Credit rollover
    Workflow automation
    Data waterfall enrichment
    Custom API key support
    HTTP API integration
    Webhooks
    Lead, contact, and deal management
    Sales automation and workflow rules
    Zia AI assistant with predictions and suggestions
    Multichannel communication (email, phone, social, live chat)
    Advanced analytics and custom dashboards
    Territory and inventory management
    Blueprint process management
    Canvas design studio for custom views
    Available
    Partial/Limited
    Not Available
    Ecosystem

    Native integrations.

    Clay

    SalesforceHubSpotPipedriveCloseApollo.ioClearbitZoomInfoLemlistInstantlySmartleadOpenAIGoogle SheetsAirtableNotion

    Zoho CRM

    Zoho Suite (45+ apps)Google WorkspaceMicrosoft 365SlackZapierMailchimpShopifyQuickBooks
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    Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.