Act! vs Adapt.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Adapt.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while Adapt.io is a data enrichment tool for B2B lead data and contact enrichment, priced from free. Teams organizing contacts and forecasting revenue fit Act!, while teams sourcing accurate contact data for target accounts fit Adapt.io. Many teams use both together.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes basic email marketing with 2,500 sends per month.
- Adapt.io has a free tier offering 25 email credits, 25 enrichment credits, and 25 contacts per day.
- Act! lists 5 pricing tiers while Adapt.io lists 4 pricing tiers.
- Adapt.io lists 250M+ business contacts and 10M+ company profiles as key features.
- Act! integrates with tools like Outlook, Slack, Shopify, and QuickBooks Online, while Adapt.io integrates with Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier.
Reviewed and updated September 4, 2026
Act! vs Adapt.io: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Adapt.io, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Adapt.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Adapt.io lists 250m+ business contacts and 10m+ company profiles.
Adapt.io offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Adapt.io. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
Pricing Analysis
Adapt.io offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Adapt.io's 4, giving you more granularity as you scale.
Adapt.io includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Adapt.io: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Adapt.io |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 6 |
| Founded | N/A | 2016 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Adapt.io the B2B lead data and contact enrichment side. Adapt.io offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Adapt.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Adapt.io?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Adapt.io is a data enrichment tool built for B2B lead data and contact enrichment. They serve different parts of a sales workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Act! or Adapt.io?
- Adapt.io has the lower entry point at $0/mo for its free tier, compared to Act!'s starting price of $30/mo for the Advantage Standard plan. Adapt.io's free tier includes 25 email credits, 25 enrichment credits, and 25 contacts per day, which is useful for evaluating the platform before paying.
- Does Act! offer a free plan like Adapt.io?
- No, the article does not list a free plan for Act!. Its entry-level option is Act! Advantage Standard at $30/mo, while Adapt.io offers a Free plan alongside its paid Starter, Basic, and Custom tiers.
- What integrations does Adapt.io support?
- Adapt.io connects with Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier. This differs from Act!, which integrates with tools like Outlook, Google Contacts, Slack, Shopify, FreshBooks, and QuickBooks Online.
- Should I use both Act! and Adapt.io together?
- The article notes that many teams run one of each because the tools cover different needs: Act! for organizing contacts, tracking deals, and forecasting revenue, and Adapt.io for finding accurate contact data on target accounts. Using both can cover more of the outbound sales workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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