Act! vs Anymail Finder: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Anymail Finder (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for managing contacts, sales pipelines, and revenue forecasting, starting at $30 per month. Anymail Finder is a data enrichment tool that finds and verifies B2B email addresses, priced through custom quotes starting at a 400 credits per month tier. Many teams use both together rather than choosing one.
Key takeaways
- Act! publishes an entry price of $30 per month for its Advantage Standard plan, which includes 2,500 email sends per month.
- Act! offers five pricing plans, including Advantage Standard, Advantage Professional at $45 per month, Advantage Ultimate at $60 per month, and Premium Desktop at $40 per month.
- Anymail Finder uses custom, contact-based pricing across eight tiers ranging from 400 credits per month to 100k credits per month.
- Anymail Finder verifies every email address live against the recipient mail server before charging a credit and includes catch-all verification.
- Anymail Finder integrates with Google Sheets, Zapier, Make, Clay, n8n, Claude, ChatGPT, and Cursor, while Act! integrates with tools like Outlook, Slack, Shopify, and QuickBooks Online.
Reviewed and updated September 4, 2026
Act! vs Anymail Finder: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Anymail Finder, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Anymail Finder is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Anymail Finder lists email finder and bulk email finder.
Act! publishes an entry price of $30/mo; Anymail Finder uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Anymail Finder. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Anymail Finder is Email finder that verifies every address live against the recipient mail server before charging a credit. Finds a person email from a name and domain or a LinkedIn URL, company emails by domain, and decision makers by role.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
400 credits/mo
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Anymail Finder Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| 400 credits/mo | Contact Sales | 400 credits per month |
| 1k credits/mo | Contact Sales | 1k credits per month |
| 2k credits/mo | Contact Sales | 2k credits per month |
| 5k credits/mo | Contact Sales | 5k credits per month |
| 10k credits/mo | Contact Sales | 10k credits per month |
| 25k credits/mo | Contact Sales | 25k credits per month |
| 50k credits/mo | Contact Sales | 50k credits per month |
| 100k credits/mo | Contact Sales | 100k credits per month |
Source: Anymail Finder Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Anymail Finder offers 8 pricing tiers compared to Act!'s 5, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Email Finder
- Bulk Email Finder
- Email Finder API
- Email Verifier
- Chrome Extension
- Catch-all verification included
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Anymail Finder Key Features
- Email Finder
- Bulk Email Finder
- Email Finder API
- Email Verifier
- Chrome Extension
- Catch-all verification included
- Credits roll over while subscribed
- Duplicate searches free for 30 days
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Anymail Finder
- Email Finder
- Bulk Email Finder
- Email Finder API
- Email Verifier
- Chrome Extension
- Catch-all verification included
- Credits roll over while subscribed
- Duplicate searches free for 30 days
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Anymail Finder Integrations
Anymail Finder connects with: Google Sheets, Zapier, Make, Clay, n8n, Claude, ChatGPT, Cursor.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Anymail Finder: Google Sheets, Zapier, Make, Clay, n8n, Claude, ChatGPT, Cursor.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Anymail Finder
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Act! | Anymail Finder |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Anymail Finder the B2B lead data and contact enrichment side. Act! publishes an entry price of $30/mo, while Anymail Finder uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Anymail Finder for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Anymail Finder?
- Act! is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, while Anymail Finder is a data enrichment tool built for finding and verifying accurate B2B contact data. They serve different parts of the sales workflow, so many teams use both rather than picking one over the other.
- How much does Act! cost compared to Anymail Finder?
- Act! publishes an entry price of $30 per month for its Advantage Standard plan, with higher tiers at $45 and $60 per month and a Premium Desktop option at $40 per month. Anymail Finder uses custom pricing across eight credit-based tiers starting at 400 credits per month, so the two cannot be directly compared on list price.
- Does Anymail Finder verify the emails it finds?
- Yes, Anymail Finder verifies every email address live against the recipient mail server before charging a credit. It also includes catch-all verification, and credits roll over while a subscription stays active.
- What integrations does each tool support?
- Act! connects with tools such as Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Shopify, Freshdesk, Zendesk, and QuickBooks Online. Anymail Finder connects with Google Sheets, Zapier, Make, Clay, n8n, Claude, ChatGPT, and Cursor.
- Should I use Act! or Anymail Finder for my sales team?
- If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is built for that job. If your priority is finding accurate contact data for target accounts, Anymail Finder is built for that instead. Many teams run both tools together since they cover different parts of the workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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