Act! vs Clay: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Clay (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while Clay is a data enrichment tool for B2B lead data and contact enrichment, priced from $185/mo. Act! suits budget-conscious teams organizing contacts and tracking deals, while Clay suits teams finding accurate contact data for target accounts. Many teams run both.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- Clay's Launch plan starts at $185/mo and includes actions from 15,000 per month.
- Act! offers 5 pricing tiers while Clay offers 3 pricing tiers.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as key features.
- Act! integrates with Outlook, Slack, Shopify, and QuickBooks Online, while Clay integrates with Salesforce, HubSpot, Apollo.io, and ZoomInfo.
Reviewed and updated September 4, 2026
Act! vs Clay: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and Clay (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Clay is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Clay lists 150+ data provider integrations and ai-powered enrichment (claygent).
Act! offers a lower entry point at $30/mo compared to Clay at $185/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Clay. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Launch
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $185/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Act! offers 5 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | Clay |
|---|---|---|
| Starting Price | $30/mo | $185/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 9 |
| Integrations | 16 | 14 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Clay the B2B lead data and contact enrichment side. Act! offers a more accessible entry point at $30/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Clay for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Clay?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while Clay is a data enrichment tool for B2B lead data and contact enrichment. Act! lists a full-featured CRM and mobile app and email marketing, while Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent.
- Which is cheaper, Act! or Clay?
- Act! is cheaper at the entry level, starting at $30/mo compared to Clay's $185/mo starting price. Act! also offers 5 pricing tiers versus Clay's 3, giving more granularity for teams as they scale their usage.
- Can Act! and Clay be used together?
- Yes, many teams run one of each since they solve different problems in an outbound stack. Act! organizes contacts, tracks deals, and forecasts revenue, while Clay finds accurate contact data for target accounts, so the two tools complement rather than replace each other.
- What integrations does Clay support?
- Clay connects with Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. This integration set is focused on sales tools, enrichment providers, outbound platforms, and productivity apps.
- Who should choose Act! over Clay?
- Budget-conscious teams looking for an affordable CRM platform, teams that need a wide feature set with 10 listed capabilities, and organizations with complex tech stacks needing broad integrations are the best fit for Act! according to the article's use case recommendations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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