Act! vs Common Room: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Common Room (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, starting at $30 per month. Common Room is a data enrichment tool built for finding accurate contact data on target accounts, starting at $2500 per month. They serve different jobs in an outbound stack, and many teams run both rather than choosing one over the other.
Key takeaways
- Act! Advantage Standard starts at $30 per month, while Common Room's Essential plan starts at $2500 per month.
- Act! offers 5 pricing tiers, including Advantage Standard, Professional, Ultimate, Premium Desktop, and an Enterprise Engagement tier priced by contacting sales.
- Common Room offers 3 pricing tiers: Essential, Advanced, and Enterprise, with the Essential plan covering up to 100k contacts and 5 seats.
- Act! lists features such as full-featured CRM and mobile app, email marketing, and marketing automation, while Common Room lists Person360, Account and Contact Scoring, and Ask CR Anything.
- Slack is the only integration both Act! and Common Room list, while Act! also connects with Outlook and QuickBooks Online and Common Room also connects with Salesforce and HubSpot.
Reviewed and updated September 4, 2026
Act! vs Common Room: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and Common Room (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Common Room is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Common Room lists person360 and account & contact scoring.
Act! offers a lower entry point at $30/mo compared to Common Room at $2500/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Common Room. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Common Room is Buyer intelligence platform that unifies first-party data, enrichment and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Essential
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Common Room Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essential | $2500/mo | Up to 100k contacts, 5 seats included, 5k RoomieAI research credits and 2.5k Prospector credits |
| Advanced | Contact Sales | Up to 250k contacts, 15 seats included, 7.5k RoomieAI research credits and 7.5k Prospector credits |
| Enterprise | Contact Sales | Up to 750k contacts, 30 seats included, 10K RoomieAI research credits and 15K Prospector credits |
Source: Common Room Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $2500/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Act! offers 5 pricing tiers compared to Common Room's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Common Room Key Features
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Common Room
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Common Room Integrations
Common Room connects with: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Common Room: Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Common Room
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | Common Room |
|---|---|---|
| Starting Price | $30/mo | $2500/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Common Room the B2B lead data and contact enrichment side. Act! offers a more accessible entry point at $30/mo, while Common Room starts at $2500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Common Room for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Common Room?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while Common Room is a data enrichment tool for B2B lead data and contact enrichment. Act! focuses on organizing contacts, tracking deals, and forecasting revenue, whereas Common Room focuses on finding accurate contact data for target accounts.
- How much does Act! cost compared to Common Room?
- Act! starts at $30 per month for its Advantage Standard plan, while Common Room starts at $2500 per month for its Essential plan. Act! has 5 pricing tiers, giving more granularity as you scale, while Common Room has 3 tiers, with its higher tiers priced by contacting sales.
- Do Act! and Common Room integrate with the same tools?
- Slack is the only integration listed by both Act! and Common Room. Act! also connects with Outlook, Google Contacts, Eventbrite, Shopify, and QuickBooks Online, among others, while Common Room also connects with Salesforce, HubSpot, GitHub, LinkedIn, and Marketo, among others.
- Can Act! and Common Room be used together?
- Yes, many teams run one of each since the two tools are not substitutes for every job. Act! handles CRM and pipeline tracking while Common Room handles lead data enrichment, so pairing them covers both organizing existing contacts and finding new accurate contact data.
- What features does Common Room offer that Act! does not list?
- Common Room lists Person360, Account and Contact Scoring, Ask CR Anything, Spark Notifications, Spark Briefs, Custom Signals, Job Changes Tracking, and Aggregated Signals. These are listed only by Common Room based on the exact wording each vendor uses on its own feature pages.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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