Act! vs CompanyEnrich: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and CompanyEnrich (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform priced from $30/mo for pipeline tracking and customer management, while CompanyEnrich is a data enrichment API priced from $49/mo for B2B company and contact data. They solve different problems, Act! for managing relationships, CompanyEnrich for finding accurate contact data, and many teams use both together.
Key takeaways
- Act!'s entry plan, Advantage Standard, costs $30/mo, while CompanyEnrich's entry plan, Starter, costs $49/mo.
- Act! offers 5 pricing tiers compared to CompanyEnrich's 3 tiers.
- Act! lists 10 features including full-featured CRM and mobile app, marketing automation, and lead scoring, while CompanyEnrich lists 8 features including Company Enrichment API and Jobs API.
- Act! integrates with 16 tools including Outlook, Slack, and QuickBooks Online, while CompanyEnrich integrates with 6 tools including Clay, HubSpot, and n8n.
- CompanyEnrich's Starter plan includes 5,000 credits per month, its Pro plan includes 50,000 credits per month, and its Scale plan includes 500,000 credits per month.
Reviewed and updated September 4, 2026
Act! vs CompanyEnrich: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against CompanyEnrich, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; CompanyEnrich is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and CompanyEnrich lists company enrichment api and company search api.
Act! offers a lower entry point at $30/mo compared to CompanyEnrich at $49/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is CompanyEnrich. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
CompanyEnrich is Real-time B2B company and people data delivered as an API for platforms, AI agents and sales teams. Covers company enrichment, search, funding, hiring and headcount signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Starter
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
CompanyEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 5,000 credits / month |
| Pro | $149/mo | 50,000 credits / month |
| Scale | $549/mo | 500,000 credits / month |
Source: CompanyEnrich Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $49/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Act! offers 5 pricing tiers compared to CompanyEnrich's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
CompanyEnrich Key Features
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- Company Funding API
- Jobs API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by CompanyEnrich
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- Company Funding API
- Jobs API
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
CompanyEnrich Integrations
CompanyEnrich connects with: Clay, Cargo, Databar, n8n, Intercom, HubSpot.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by CompanyEnrich: Clay, Cargo, Databar, n8n, Intercom, HubSpot.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for CompanyEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Act! | CompanyEnrich |
|---|---|---|
| Starting Price | $30/mo | $49/mo |
| Top Tier Price | Contact Sales | $549/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and CompanyEnrich the B2B lead data and contact enrichment side. Act! offers a more accessible entry point at $30/mo, while CompanyEnrich starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and CompanyEnrich for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Act! and CompanyEnrich?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while CompanyEnrich is a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the sales workflow, so many teams use both together rather than choosing one over the other.
- How much does Act! cost?
- Act! pricing starts at $30/mo for the Advantage Standard plan, which includes basic email marketing with 2,500 sends per month. Higher tiers are Advantage Professional at $45/mo, Advantage Ultimate at $60/mo, and Premium Desktop at $40/mo, with Enterprise Engagement pricing available by contacting sales.
- How much does CompanyEnrich cost?
- CompanyEnrich pricing starts at $49/mo for the Starter plan, which includes 5,000 credits per month. The Pro plan costs $149/mo with 50,000 credits per month, and the Scale plan costs $549/mo with 500,000 credits per month.
- Which tool is cheaper to start with, Act! or CompanyEnrich?
- Act! is cheaper at the entry level, starting at $30/mo compared to CompanyEnrich's $49/mo starting price. This price difference matters most for budget-conscious teams or those just getting started with CRM or enrichment needs.
- Can Act! and CompanyEnrich be used together?
- Yes, many teams run one of each since the tools handle different parts of the workflow. Act! is built for organizing contacts, tracking deals, and forecasting revenue, while CompanyEnrich is built for finding accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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