Act! vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and FindThatLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, starting at $30/mo, while FindThatLead is a data enrichment tool for B2B lead data and contact enrichment, starting free. Act! fits teams organizing contacts and forecasting revenue, FindThatLead fits teams finding accurate contact data, and many teams run both together.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- FindThatLead offers a Free Trial with 50 email credits, plus a Starter plan at $49/mo with 2,000 email credits and an Ultimate plan at $99/mo with unlimited credits subject to fair use.
- Act! lists 10 features including full-featured CRM, marketing automation, lead scoring, project management, and accounting integration, none of which appear on FindThatLead's list.
- FindThatLead lists 8 features including Email Finder, Email Verifier, Prospector, Email Sender, and Bulk Processing, none of which appear on Act!'s list.
- Act! integrates with 16 tools including Outlook, Slack, Shopify, and QuickBooks Online, while FindThatLead integrates with 4 tools: Salesforce, Pipedrive, HubSpot, and Zapier.
Reviewed and updated September 4, 2026
Act! vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against FindThatLead, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and FindThatLead lists email finder and email verifier.
FindThatLead offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is FindThatLead. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free Trial
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Pricing Analysis
FindThatLead offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
FindThatLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | FindThatLead |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 4 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and FindThatLead the B2B lead data and contact enrichment side. FindThatLead offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and FindThatLead for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and FindThatLead?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while FindThatLead is a data enrichment tool built for finding and verifying B2B lead data and contact information. They cover different parts of the sales workflow rather than competing directly.
- Which is cheaper, Act! or FindThatLead?
- FindThatLead has the lower entry point with a Free Trial plan offering 50 email credits at $0/mo, compared to Act!'s cheapest plan, Act! Advantage Standard, at $30/mo. FindThatLead's paid tiers then run $49/mo for Starter and $99/mo for Ultimate.
- Can Act! and FindThatLead be used together?
- Yes, the article notes that many teams run one of each since they solve different problems: Act! for organizing contacts and tracking deals, and FindThatLead for finding accurate contact data on target accounts. FindThatLead also includes an internal CRM and CRM integrations if teams want overlap.
- What integrations does Act! support that FindThatLead doesn't?
- Act! integrates with 16 tools including Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Shopify, Facebook, Freshdesk, Zendesk, and QuickBooks Online. FindThatLead's integration list is limited to just four tools: Salesforce, Pipedrive, HubSpot, and Zapier.
- Does FindThatLead have its own CRM?
- Yes, FindThatLead includes an Internal CRM as one of its listed features, alongside CRM Integrations, an Email Finder, Email Verifier, Prospector, Email Sender, Bulk Processing, and a Local Business lead generation tool.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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