Act! vs mailfloss: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and mailfloss (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30 per month. mailfloss is a data enrichment tool for B2B lead data and contact enrichment, priced from $29 per month. Act! suits teams organizing contacts and forecasting revenue; mailfloss suits teams verifying and cleaning email lists.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes 2,500 email sends per month.
- mailfloss Lite starts at $29/mo and includes 10,000 credits per month.
- Act! offers 5 pricing tiers while mailfloss offers 4 pricing tiers.
- Act! integrates with tools like Outlook, Slack, and Shopify, while mailfloss integrates with platforms like Mailchimp, HubSpot, and Klaviyo.
- mailfloss lists features such as automatic typo fixing and real-time bounce prevention, while Act! lists features such as lead scoring and project management.
Reviewed and updated September 4, 2026
Act! vs mailfloss: CRM Platform vs Data Enrichment Tool Comparison
Act! is a CRM platform; mailfloss is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; mailfloss is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and mailfloss lists cleans your list daily and removes addresses that decay over time.
mailfloss offers a lower entry point at $29/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is mailfloss. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
mailfloss is mailfloss is an email verification service that connects to your email marketing platform and cleans the list daily on autopilot, removing bad addresses, fixing typos and blocking bot and spam signups in real time. Subscriptions are sized by credits per month; prepaid credits cover one-time list uploads.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Lite
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
mailfloss Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Lite | $29/mo | 10,000 credits/month |
| Business | $59/mo | 25,000 credits/month |
| Pro | $209/mo | 125,000 credits/month |
| Prepaid credits | Usage-based | - |
Source: mailfloss Pricing
Pricing Analysis
mailfloss offers the lower entry point ($29/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to mailfloss's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Cleans your list daily
- Removes addresses that decay over time
- Custom keep and remove rules
- Zapier integration
- Real-time API
- Webhooks
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
mailfloss Key Features
- Cleans your list daily
- Removes addresses that decay over time
- Custom keep and remove rules
- Zapier integration
- Real-time API
- Webhooks
- Automatically fixes typos
- Prevents bounces in real-time
- Auto-tags subscribers after verification
- Single sign-on
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by mailfloss
- Cleans your list daily
- Removes addresses that decay over time
- Custom keep and remove rules
- Zapier integration
- Real-time API
- Webhooks
- Automatically fixes typos
- Prevents bounces in real-time
- Auto-tags subscribers after verification
- Single sign-on
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
mailfloss Integrations
mailfloss connects with: Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Kit, beehiiv, GoHighLevel, Braze, AWeber, Drip, MailerLite, Constant Contact, Brevo, Campaign Monitor, GetResponse, Ontraport, iContact, Sendlane, Moosend, Keap, Intercom, Customer.io, Iterable, Ghost, Emma, SendPulse, Benchmark, Mautic, Zapier.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by mailfloss: Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Kit, beehiiv, GoHighLevel, Braze, AWeber, Drip, MailerLite, Constant Contact, Brevo, Campaign Monitor, GetResponse, Ontraport, iContact, Sendlane, Moosend, Keap, Intercom, Customer.io, Iterable, Ghost, Emma, SendPulse, Benchmark, Mautic, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for mailfloss
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (29 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | mailfloss |
|---|---|---|
| Starting Price | $30/mo | $29/mo |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 29 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and mailfloss the B2B lead data and contact enrichment side. mailfloss offers a more accessible entry point at $29/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and mailfloss for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Act! and mailfloss?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while mailfloss is a data enrichment tool focused on B2B lead data and email list cleaning. They address different parts of a go-to-market workflow rather than competing head-to-head.
- Which is cheaper, Act! or mailfloss?
- mailfloss has a slightly lower entry price at $29/mo for its Lite plan compared to Act!'s $30/mo Advantage Standard plan. Both are close in cost, so the choice depends more on which function you need than on price.
- Do Act! and mailfloss integrate with the same tools?
- No, their integration lists do not overlap. Act! connects with tools like Outlook, Google Contacts, Slack, Shopify, and QuickBooks Online, while mailfloss connects with email marketing platforms like Mailchimp, HubSpot, ActiveCampaign, and Klaviyo.
- Can I use both Act! and mailfloss together?
- Yes, the article notes many teams run one of each because the two tools solve different problems. Act! handles CRM and sales pipeline tracking, while mailfloss handles finding and verifying accurate contact data for target accounts.
- How many pricing tiers does each vendor offer?
- Act! offers 5 pricing tiers, including an Enterprise Engagement plan that requires contacting sales, while mailfloss offers 4 tiers, including a usage-based prepaid credits option. Act! gives slightly more granularity as usage scales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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