Act! vs Skrapp.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Skrapp.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for pipeline tracking and customer management, starting at $30 per month for the Advantage Standard plan. Skrapp.io is a data enrichment tool for finding and verifying B2B contact emails, with a free tier at $0 per month. Teams needing pipeline management choose Act!, teams needing lead data choose Skrapp.io, and many run both.
Key takeaways
- Act!'s Advantage Standard plan costs $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- Skrapp.io's free tier costs $0/mo and includes 50 credits for 1 user.
- Skrapp.io's Professional plan costs $39/mo for 2,000 credits per month and 2 users.
- Skrapp.io's Enterprise plan costs $349/mo for 50,000 credits per month and 15 users.
- Act! offers 5 pricing tiers while Skrapp.io offers 3 pricing tiers.
Reviewed and updated September 4, 2026
Act! vs Skrapp.io: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Skrapp.io, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Skrapp.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Skrapp.io lists email finder and email verifier.
Skrapp.io offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Skrapp.io. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Skrapp.io is B2B email finder and lead search tool that returns verified business emails, qualified leads and enriched data, with LinkedIn and Sales Navigator Chrome extensions.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Skrapp.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits, 1 user |
| Professional | $39/mo | 2,000 credits/mo, 2 users, at the entry step of a 2K to 25K credit selector |
| Enterprise | $349/mo | 50,000 credits/mo, 15 users, at the entry step of a 50K to 500K credit selector |
Source: Skrapp.io Pricing
Pricing Analysis
Skrapp.io offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Skrapp.io's 3, giving you more granularity as you scale.
Skrapp.io includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Skrapp.io Key Features
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- AI Enrichment
- Credits Roll Over
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Skrapp.io
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- AI Enrichment
- Credits Roll Over
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Skrapp.io Integrations
Skrapp.io connects with: Salesforce, HubSpot, LinkedIn, Sales Navigator, LinkedIn Recruiter.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Skrapp.io: Salesforce, HubSpot, LinkedIn, Sales Navigator, LinkedIn Recruiter.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Skrapp.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | Skrapp.io |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | $349/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 5 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Skrapp.io the B2B lead data and contact enrichment side. Skrapp.io offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Skrapp.io for current information.
Frequently asked questions.
Frequently asked questions- Is Act! or Skrapp.io cheaper to start with?
- Skrapp.io is cheaper to start with since it offers a free tier at $0/mo with 50 credits for 1 user. Act!'s lowest tier, Advantage Standard, costs $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- What does Act! integrate with?
- Act! connects with Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, and Xero.
- What does Skrapp.io integrate with?
- Skrapp.io connects with Salesforce, HubSpot, LinkedIn, Sales Navigator, and LinkedIn Recruiter, reflecting its focus on lead sourcing and enrichment workflows rather than broader business operations.
- Do I need both Act! and Skrapp.io, or just one?
- It depends on the workflow. Act! is built for organizing contacts, tracking deals, and forecasting revenue, while Skrapp.io is built for finding accurate contact data for target accounts. The article notes many teams run one of each since they cover different parts of the outbound process.
- What features does Skrapp.io offer that Act! doesn't?
- Skrapp.io lists Email Finder, Email Verifier, Multi-Page Enrichment for LinkedIn, Auto-Connect with LinkedIn Profiles, List Saver for Sales Navigator, List CRM Sync, AI Enrichment, and Credits Roll Over, none of which appear on Act!'s own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.