Act! vs Surfe: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Surfe (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while Surfe is a data enrichment tool for B2B lead data and contact enrichment, priced from Free. Act! suits teams organizing contacts and forecasting revenue; Surfe suits teams finding accurate contact data for target accounts. Many teams run both together.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- Surfe offers a Free plan with 5 mobile and 20 email searches per month and Company & People Search up to 1,000 results per week.
- Act! offers 5 pricing tiers while Surfe offers 4, giving Act! more granularity as teams scale.
- Surfe's Pro plan costs $89/mo and includes 1,000 email find credits and 100 mobile find credits per month.
- Act! integrates with Outlook, Slack, Shopify, QuickBooks Online and Xero, while Surfe integrates with HubSpot, Salesforce, Pipedrive, Outreach and Salesloft.
Reviewed and updated September 4, 2026
Act! vs Surfe: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and Surfe (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Surfe is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Surfe lists company & people search and email validation.
Surfe offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Surfe. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Pricing Analysis
Surfe offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Surfe's 4, giving you more granularity as you scale.
Surfe includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Surfe: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Surfe |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 9 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Surfe the B2B lead data and contact enrichment side. Surfe offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Surfe for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Surfe?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while Surfe is a data enrichment tool for finding and enriching B2B lead and contact data. Act! unites sales, marketing and customer management on one platform, whereas Surfe finds, enriches and activates accounts and contacts with real-time data and buying signals.
- Which tool is cheaper, Act! or Surfe?
- Surfe has the lower entry point with a Free plan, while Act!'s cheapest plan, Advantage Standard, costs $30/mo. Surfe's Free tier includes 5 mobile and 20 email searches per month, making it useful for evaluating the platform before paying anything.
- Can Act! and Surfe be used together?
- Yes, the article notes that many teams run one of each because the tools serve different jobs. Act! handles organizing contacts, tracking deals and forecasting revenue, while Surfe is used for finding accurate contact data for target accounts.
- What integrations does Surfe support that Act! does not?
- Surfe integrates with HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach and Salesloft. These integrations are listed only by Surfe, whereas Act! lists a separate set including Outlook, Slack, Shopify and QuickBooks Online.
- What features does Act! offer that Surfe does not list?
- Act! lists features including a full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, forms and surveys, reports and dashboards, marketing automation, lead scoring, project management, and accounting integration. These are listed only by Act!, not by Surfe.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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