Act! vs UpLead: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and UpLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from $30/mo, while UpLead is a data enrichment tool for finding accurate B2B contact data, starting free. They serve different parts of the outbound workflow, so many sales teams use both rather than choosing one over the other.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes basic email marketing with 2,500 sends per month.
- UpLead offers a free Test Drive trial with 5 credits, then plans starting at $99/mo for 170 credits per month.
- UpLead claims 200M+ B2B leads worldwide and a 95%+ data accuracy guarantee.
- Act! offers 5 pricing tiers while UpLead offers 4.
- Act! integrates with tools like Outlook, Slack, Shopify, and QuickBooks Online, while UpLead integrates with Salesforce, HubSpot, and Zapier.
Reviewed and updated September 4, 2026
Act! vs UpLead: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against UpLead, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; UpLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and UpLead lists 200m+ b2b leads worldwide and 95%+ data accuracy guarantee.
UpLead offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is UpLead. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
UpLead is B2B prospecting platform with 95%+ data accuracy guarantee, real-time email verification, and 200M+ leads worldwide.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Test Drive Free Trial
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
UpLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Test Drive Free Trial | Free | 5 Credits |
| Essentials | $99/mo | 170 credits/month |
| Plus | $199/mo | 400 credits/month |
| Professional | Contact Sales | Custom |
Source: UpLead Pricing
Pricing Analysis
UpLead offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to UpLead's 4, giving you more granularity as you scale.
UpLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
UpLead Key Features
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by UpLead
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
UpLead Integrations
UpLead connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by UpLead: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for UpLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | UpLead |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 8 |
| Founded | N/A | 2017 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and UpLead the B2B lead data and contact enrichment side. UpLead offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and UpLead for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and UpLead?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while UpLead is a data enrichment tool built for finding and verifying B2B lead data. They address different stages of the sales workflow rather than competing directly for the same job.
- Which is cheaper, Act! or UpLead?
- UpLead has the lower entry point, offering a free Test Drive trial with 5 credits, while Act!'s lowest tier, Advantage Standard, costs $30/mo. UpLead's paid plans start at $99/mo for 170 credits, so pricing depends heavily on which tier a team actually needs.
- Can I use both Act! and UpLead together?
- Yes, the article notes that many teams run one of each since Act! handles contact organization and deal tracking while UpLead handles finding accurate contact data for target accounts. They cover different parts of an outbound sales stack rather than overlapping.
- Does UpLead integrate with common CRMs?
- Yes, UpLead connects with Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, and Zapier. This makes it possible to feed enriched lead data directly into a CRM like Act! or others in a sales stack.
- What features does Act! offer that UpLead does not list?
- Act! lists a full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, forms and surveys, reports and dashboards, marketing automation, lead scoring, project management, and accounting integration, none of which appear on UpLead's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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