Act! vs UpLead: CRM Platform vs Data Enrichment Tool Comparison

Act! vs UpLead: CRM Platform vs Data Enrichment Tool Comparison

Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against UpLead, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Act! is a CRM platform for customer relationship management and sales pipeline tracking; UpLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and UpLead lists 200m+ b2b leads worldwide and 95%+ data accuracy guarantee.

UpLead offers a lower entry point at $0/mo compared to Act! at $30/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is UpLead. Many teams run one of each.

Understanding the Core Difference

Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

UpLead is B2B prospecting platform with 95%+ data accuracy guarantee, real-time email verification, and 200M+ leads worldwide.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$30/moAct! entry plan

Act! Advantage Standard

FreeUpLead entry plan

Test Drive Free Trial

Act! Pricing (as of September 2026)

Source: Act! Pricing

UpLead Pricing (as of September 2026)

Source: UpLead Pricing

Pricing Analysis

UpLead offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Act! offers 5 pricing tiers compared to UpLead's 4, giving you more granularity as you scale.

UpLead includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Act! lists

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• and 4 more listed below

UpLead lists

• 200M+ B2B leads worldwide
• 95%+ data accuracy guarantee
• Real-time email verification
• 50+ search filters
• Technographics for 16,000+ technologies
• Buyer intent data (Professional)
• and 4 more listed below

Act! Key Features

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• Marketing automation
• Lead scoring
• Project management
• Accounting integration

UpLead Key Features

• 200M+ B2B leads worldwide
• 95%+ data accuracy guarantee
• Real-time email verification
• 50+ search filters
• Technographics for 16,000+ technologies
• Buyer intent data (Professional)
• Data enrichment
• Chrome extension
• Bulk lookup
• Company news and alerts

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Act!

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• Marketing automation
• Lead scoring
• Project management
• Accounting integration

Listed only by UpLead

• 200M+ B2B leads worldwide
• 95%+ data accuracy guarantee
• Real-time email verification
• 50+ search filters
• Technographics for 16,000+ technologies
• Buyer intent data (Professional)
• Data enrichment
• Chrome extension
• Bulk lookup
• Company news and alerts

Integration Ecosystem

Act! Integrations

Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

UpLead Integrations

UpLead connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.

Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

Integrations listed only by UpLead: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.

Use Case Recommendations

Best Fit for Act!

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (16 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for UpLead

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and UpLead the B2B lead data and contact enrichment side. UpLead offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Act! and UpLead for current information.