Act! vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and UserGems (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, while UserGems is a data enrichment tool for B2B lead data and contact enrichment. Act! starts at $30/mo and UserGems starts at $3333/mo. Teams needing contact and deal tracking should pick Act!; teams needing enriched account data should pick UserGems, and some run both.
Key takeaways
- Act!'s entry plan, Advantage Standard, is priced at $30/mo, while UserGems's entry plan, Core, is priced at $3333/mo.
- Act! offers 5 pricing tiers, including Act! Premium Desktop at $40/mo, compared to UserGems's 3 tiers.
- Act! lists 10 features on its own pages, including full-featured CRM and mobile app, email marketing, and marketing automation.
- UserGems lists 8 features on its own pages, including Build List, Account & Contact Scoring, and a Writing Agent and Research Agent.
- Act! integrates with 16 named tools such as Outlook, Slack, and QuickBooks Online, while UserGems integrates with 8 named tools such as Salesforce, Hubspot, and Outreach.
Reviewed and updated September 4, 2026
Act! vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Act! is a CRM platform; UserGems is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and UserGems lists build list (create & enrich) and account & contact scoring.
Act! offers a lower entry point at $30/mo compared to UserGems at $3333/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Core
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $3333/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Act! offers 5 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by UserGems: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Act! | UserGems |
|---|---|---|
| Starting Price | $30/mo | $3333/mo |
| Top Tier Price | Contact Sales | $12500/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. Act! offers a more accessible entry point at $30/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and UserGems for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and UserGems?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while UserGems is a data enrichment tool built for B2B lead data and contact enrichment. They address different parts of the sales workflow, so many teams use one of each rather than choosing between them.
- Which tool is cheaper, Act! or UserGems?
- Act! is cheaper at the entry level, starting at $30/mo for its Advantage Standard plan, compared to UserGems's Core plan at $3333/mo. Act! also offers 5 pricing tiers versus UserGems's 3, giving more granularity for teams scaling their budget.
- Does Act! offer email marketing features?
- Yes, Act! lists email marketing among its features, with plans including Basic Email Marketing at 2,500 sends per month, Email Marketing Plus at 25,000 sends per month, and Marketing Automation at 50,000 sends per month depending on the plan tier.
- What kind of features does UserGems offer that Act! doesn't?
- UserGems lists features such as Build List (create & enrich), Account & Contact Scoring, Automated Campaigns, a Writing Agent, a Research Agent, an AI Co-pilot Chrome Extension, Contact-level Intent & Web Deanonymization, and CRM Hygiene, none of which appear on Act!'s own feature list.
- Can Act! and UserGems be used together?
- Yes, the article notes that many teams run one of each because Act! handles organizing contacts, tracking deals, and forecasting revenue, while UserGems handles finding accurate contact data for target accounts, so the two tools serve complementary purposes.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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