Act! vs ZeroBounce: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and ZeroBounce (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30 per month. ZeroBounce is a data enrichment tool for email validation and contact scoring, with a free tier and paid plans starting at $99 per month. They serve different functions, so many teams use both rather than choosing one.
Key takeaways
- Act! Advantage Standard starts at $30/mo, while ZeroBounce offers a Freemium tier with 100 free monthly email verifications.
- Act! offers 5 pricing tiers compared to ZeroBounce's 4 pricing tiers.
- Act! lists 10 features on its own page including full-featured CRM, marketing automation, and lead scoring, while ZeroBounce lists 8 features including Email Validation and DMARC Monitor.
- Act! integrates with tools like Outlook, Slack, and QuickBooks Online, while ZeroBounce integrates with tools like HubSpot, Salesforce, and Zapier.
- Shopify is the only integration listed by both Act! and ZeroBounce.
Reviewed and updated September 4, 2026
Act! vs ZeroBounce: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against ZeroBounce, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; ZeroBounce is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and ZeroBounce lists email validation and email scoring.
ZeroBounce offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is ZeroBounce. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
ZeroBounce is Email verification service that validates email addresses in bulk or through a real-time API and scores catch-all addresses. Also offers an email finder, inbox placement testing, blacklist and DMARC monitoring and email warmup.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Freemium
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
ZeroBounce Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Freemium | Free | 100 free monthly email verifications |
| Pay as You Go | Usage-based | From 2,000 email addresses |
| ZeroBounce ONE | $99/mo | - |
| ZeroBounce ONE Custom | Contact Sales | - |
Source: ZeroBounce Pricing
Pricing Analysis
ZeroBounce offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to ZeroBounce's 4, giving you more granularity as you scale.
ZeroBounce includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
ZeroBounce Key Features
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- DMARC Monitor
- Email Warmup
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by ZeroBounce
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- DMARC Monitor
- Email Warmup
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
ZeroBounce Integrations
ZeroBounce connects with: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make, Shopify.
Shared Integrations
Both tools integrate with: Shopify.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by ZeroBounce: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for ZeroBounce
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | ZeroBounce |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and ZeroBounce the B2B lead data and contact enrichment side. ZeroBounce offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and ZeroBounce for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and ZeroBounce?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while ZeroBounce is a data enrichment tool focused on B2B lead data and email validation. Act! covers organizing contacts and forecasting revenue, and ZeroBounce covers finding accurate contact data, so they address different parts of an outbound workflow.
- How much does Act! cost?
- Act! Advantage Standard starts at $30/mo and includes basic email marketing with 2,500 sends per month. Higher tiers include Advantage Professional at $45/mo and Advantage Ultimate at $60/mo, plus an Act! Premium Desktop on-premises edition at $40/mo and an Enterprise Engagement plan available by contacting sales.
- How much does ZeroBounce cost?
- ZeroBounce has a Freemium plan that is free and includes 100 free monthly email verifications. Paid options include a Pay as You Go plan starting from 2,000 email addresses, a ZeroBounce ONE plan at $99/mo, and a ZeroBounce ONE Custom plan available by contacting sales.
- Do Act! and ZeroBounce integrate with the same tools?
- They share only one listed integration, Shopify. Act! separately connects with tools like Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, BigCommerce, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, and Xero, while ZeroBounce connects with HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, and Make.
- Can I use Act! and ZeroBounce together?
- Yes, the article notes that many teams run one of each since the tools cover different parts of the sales workflow. Act! handles organizing contacts, tracking deals, and forecasting revenue, while ZeroBounce handles finding and validating accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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