Act! vs ZoomInfo: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and ZoomInfo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while ZoomInfo is a B2B data enrichment tool with 260M+ professional profiles, priced from a free Lite tier. Choose Act! for organizing contacts and forecasting revenue, and ZoomInfo for finding accurate contact data on target accounts. Many teams use both together.
Key takeaways
- Act! Advantage Standard starts at $30/mo with 2,500 email sends per month included.
- ZoomInfo offers a free Lite tier with 10-25 credits per month, while paid plans start at $1250/mo for the Professional tier.
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, and 135M+ verified phone numbers.
- Act! offers 5 pricing tiers compared to ZoomInfo's 4 tiers.
- Act! integrates with tools like Outlook, Slack, Shopify, and QuickBooks Online, while ZoomInfo integrates with Salesforce, HubSpot, and Marketo.
Reviewed and updated September 4, 2026
Act! vs ZoomInfo: CRM Platform vs Data Enrichment Tool Comparison
Act! is a CRM platform; ZoomInfo is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; ZoomInfo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles.
ZoomInfo offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is ZoomInfo. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Lite (Free)
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
ZoomInfo offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to ZoomInfo's 4, giving you more granularity as you scale.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by ZoomInfo: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | ZoomInfo |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 10 | 9 |
| Integrations | 16 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and ZoomInfo the B2B lead data and contact enrichment side. ZoomInfo offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Act! and ZoomInfo?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while ZoomInfo is a data enrichment tool focused on B2B lead data and contact enrichment. Act! helps organize contacts and track deals, while ZoomInfo helps find accurate contact data for target accounts.
- Which is cheaper, Act! or ZoomInfo?
- ZoomInfo has the lower entry point with a free Lite tier offering 10-25 credits per month, compared to Act!'s cheapest plan at $30/mo. However, ZoomInfo's paid plans start much higher, at $1250/mo for the Professional tier.
- Can I use Act! and ZoomInfo together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Act! handles CRM and pipeline tracking, while ZoomInfo supplies enriched contact and company data, so they complement rather than compete with each other.
- Does Act! or ZoomInfo integrate with Salesforce?
- ZoomInfo integrates with Salesforce, along with HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft. Act! does not list Salesforce as an integration; instead it connects with tools like Outlook, Google Contacts, Slack, Shopify, and QuickBooks Online.
- How many pricing tiers does each platform offer?
- Act! offers 5 pricing tiers, including Advantage Standard, Professional, Ultimate, Premium Desktop, and an Enterprise Engagement plan reached by contacting sales. ZoomInfo offers 4 tiers: Lite (Free), Professional, Advanced, and Elite.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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