Apollo.io vs Coevera: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Coevera (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment, offering a free tier and paid plans up to $119/mo, while Coevera is a CRM platform for pipeline tracking and deal management, starting at $75/mo. Apollo.io suits budget-conscious teams needing contact data, Coevera fits teams managing complex sales pipelines, and many teams use both.
Key takeaways
- Apollo.io's free plan grants 900 credits per seat per year, issued monthly.
- Coevera's Starter plan costs $75/mo and requires a minimum of 3 users.
- Apollo.io lists a database of 210M+ contacts and 30M+ companies.
- Coevera's Unlimited plan costs $165/mo and includes unlimited accounts and contacts.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
Reviewed and updated September 4, 2026
Apollo.io vs Coevera: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io is a data enrichment tool; Coevera is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Coevera is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Coevera lists opportunity and lead pipeline view and account management with compact, bubble chart and map views.
Apollo.io offers a lower entry point at $0/mo compared to Coevera at $75/mo.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Coevera. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Coevera is Coevera, formerly Pipeliner CRM, is a visual-pipeline B2B sales CRM with built-in AI. It helps sales teams manage deals through a drag-and-drop pipeline, with the Voyager AI Assistant, no-code automation and account intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Starter
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Coevera Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $75/mo | Unlimited Accounts & Contacts; minimum 3 users |
| Business | $100/mo | Unlimited Accounts & Contacts |
| Enterprise | $130/mo | Unlimited Accounts & Contacts |
| Unlimited | $165/mo | Unlimited Accounts & Contacts |
Source: Coevera Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $75/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Opportunity and Lead Pipeline View
- Account Management with Compact, Bubble Chart and Map views
- Multiple Pipelines
- Product Catalog
- Automatizer no-code automation
- Sales Forecasting
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Coevera Key Features
- Opportunity and Lead Pipeline View
- Account Management with Compact, Bubble Chart and Map views
- Multiple Pipelines
- Product Catalog
- Automatizer no-code automation
- Sales Forecasting
- Sales Reporting
- Voyager AI Assistant
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Coevera
- Opportunity and Lead Pipeline View
- Account Management with Compact, Bubble Chart and Map views
- Multiple Pipelines
- Product Catalog
- Automatizer no-code automation
- Sales Forecasting
- Sales Reporting
- Voyager AI Assistant
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Coevera Integrations
Coevera connects with: Gmail, Microsoft 365, Google Calendar, Google Tasks, Google Drive, Dropbox, PandaDoc, RingCentral.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Coevera: Gmail, Microsoft 365, Google Calendar, Google Tasks, Google Drive, Dropbox, PandaDoc, RingCentral.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Coevera
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Apollo.io | Coevera |
|---|---|---|
| Starting Price | Free | $75/mo |
| Top Tier Price | $119/mo | $165/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Coevera the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Coevera starts at $75/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Coevera for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Coevera?
- Apollo.io is a data enrichment tool built for B2B lead data and contact enrichment, while Coevera is a CRM platform built for customer relationship management and sales pipeline tracking. Apollo.io focuses on finding accurate contact data for target accounts, and Coevera focuses on organizing contacts, tracking deals, and forecasting revenue.
- How much does Apollo.io cost compared to Coevera?
- Apollo.io starts at $0/mo with a free plan and goes up to $119/mo for its Organization plan. Coevera's entry plan, Starter, costs $75/mo and requires a minimum of 3 users, with paid plans going up to $165/mo for the Unlimited plan.
- Can I use Apollo.io and Coevera together?
- Yes, many teams run one of each since the two tools cover different parts of the sales workflow. Apollo.io handles B2B lead data and contact enrichment, while Coevera handles customer relationship management and sales pipeline tracking, so whether you need one, the other, or both depends on which part of the workflow you are buying for.
- What integrations does each platform support?
- Apollo.io connects with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn. Coevera connects with Gmail, Microsoft 365, Google Calendar, Google Tasks, Google Drive, Dropbox, PandaDoc, and RingCentral, showing the two tools plug into different parts of a sales stack.
- Which tool is better for a budget conscious team?
- Apollo.io is the more affordable option at the entry level, offering a free tier compared to Coevera's $75/mo starting price. Apollo.io is recommended for budget-conscious teams looking for an affordable data enrichment tool that lets them start free and scale up as needs grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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