Bitrix24 vs Clay: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and Clay (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform built for managing contacts, deals, and sales pipelines, while Clay is a data enrichment tool built for finding and enriching B2B contact data using 150+ provider integrations and AI-powered enrichment called Claygent. Bitrix24 starts free, Clay's entry plan costs $185 per month. Many teams use both together.
Key takeaways
- Bitrix24 has a free plan for 1-2 users with 5 GB storage, while Clay's entry-level Launch plan costs $185 per month for 15,000 actions per month.
- Bitrix24 offers 5 pricing tiers (Free, Basic, Standard, Professional, Enterprise), compared to Clay's 3 tiers (Launch, Growth, Enterprise).
- Clay lists 150+ data provider integrations and AI-powered enrichment through a feature called Claygent.
- Bitrix24 bills paid plans as a flat rate per organization that includes a fixed number of users, rather than charging per seat.
- Clay integrates with Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion.
Reviewed and updated September 5, 2026
Bitrix24 vs Clay: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 (CRM platform) and Clay (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Clay is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Clay lists 150+ data provider integrations and ai-powered enrichment (claygent).
Bitrix24 offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is Clay. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Launch
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $185/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Bitrix24 offers 5 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Bitrix24 | Clay |
|---|---|---|
| Starting Price | Free | $185/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 14 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Clay the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Clay for current information.
Frequently asked questions.
Frequently asked questions- What's the core difference between Bitrix24 and Clay?
- Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking, combining CRM, tasks, chat, video calls, and telephony into one system. Clay is a data enrichment and workflow automation platform focused on finding accurate B2B lead data and enriching contacts using AI-powered tools like Claygent and over 150 data provider integrations.
- How much do Bitrix24 and Clay cost?
- Bitrix24 has a free plan for 1-2 users with 5 GB storage, and its paid tiers, Basic, Standard, Professional, and Enterprise, require contacting sales for pricing. Clay's entry-level Launch plan costs $185 per month for 15,000 actions per month, its Growth plan is $495 per month for 40,000 actions, and Enterprise pricing requires contacting sales.
- What integrations does each tool support?
- Bitrix24 connects with Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. Clay connects with Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion.
- Can I use Bitrix24 and Clay together?
- Yes, the article notes that many teams run one of each because they solve different problems. Bitrix24 handles organizing contacts, tracking deals, and forecasting revenue, while Clay handles finding accurate contact data for target accounts, so the two tools complement rather than replace each other.
- Which tool is better suited for budget-conscious teams versus enterprise teams?
- Bitrix24 fits budget-conscious teams that want an affordable CRM and the option to start free, and it also works for enterprise buyers who prefer custom pricing and dedicated support. Clay best fits mid-market to enterprise teams with established data enrichment budgets and organizations with complex tech stacks needing broad integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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