Bitrix24 vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for organizing contacts, tracking deals, and managing sales pipelines, while Ocean.io is a data enrichment tool for finding verified B2B contact data. Bitrix24 starts free across 5 pricing tiers, and Ocean.io uses usage-based credit pricing across 4 tiers. Many teams run both together rather than choosing one.
Key takeaways
- Bitrix24 offers 5 pricing tiers including a free plan, while Ocean.io offers 4 usage-based pricing tiers.
- Ocean.io's waterfall enrichment pulls contact data from more than 16 data sources.
- Bitrix24 lists 10 integrations including Gmail, Google Drive, and Office 365, while Ocean.io lists 4 integrations including HubSpot, Salesforce, and Clay.
- Ocean.io's yearly subscription plan requires a minimum of 9,000 credits and a maximum of 60,000 credits, valid for 12 months.
- Bitrix24 paid plans are billed as a flat rate per organization with a fixed number of included users rather than per seat.
Reviewed and updated September 5, 2026
Bitrix24 vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 (CRM platform) and Ocean.io (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).
Bitrix24 publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Subscription (Yearly)
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Bitrix24 offers 5 pricing tiers compared to Ocean.io's 4, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Ocean.io: HubSpot, Pipedrive, Salesforce, Clay.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Bitrix24 | Ocean.io |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Bitrix24 publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Bitrix24 and Ocean.io?
- Bitrix24 is a CRM platform for organizing contacts, tracking deals, and managing sales pipelines, while Ocean.io is a data enrichment tool for finding verified B2B contact data. They serve different jobs in the outbound stack, so many teams use both rather than picking one over the other.
- How much does Bitrix24 cost?
- Bitrix24 has a free plan limited to 1-2 users with 5 GB storage. Paid plans, Basic, Standard, Professional, and Enterprise, require contacting sales for pricing, with Basic including 5 users, Standard including 50 users, and Professional including 100 users.
- How does Ocean.io pricing work?
- Ocean.io uses usage-based credit pricing rather than flat monthly fees. The yearly subscription requires a minimum of 9,000 credits and a maximum of 60,000, the monthly subscription requires 750 to 5,000 credits, and pay-as-you-go requires 1,000 to 20,000 credits.
- Can Bitrix24 and Ocean.io be used together?
- Yes, many teams run both platforms together since they solve different problems. Bitrix24 manages the CRM side, deals, contacts, and pipelines, while Ocean.io supplies the enriched contact data, including verified emails and direct phone numbers, that feeds into that pipeline.
- What integrations does each platform support?
- Bitrix24 lists 10 integrations including Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. Ocean.io lists 4 integrations: HubSpot, Pipedrive, Salesforce, and Clay.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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