Clay vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Clay (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead data and contact enrichment, starting at $185/mo, while Keap is a CRM platform for customer relationship management and sales pipeline tracking, starting at $299/mo. Clay lists 150+ data provider integrations and AI-powered enrichment; Keap lists contact management and tag-based segmentation. Many teams use both.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and starts from 15,000 actions per month, while its Growth plan is $495/mo starting from 40,000 actions per month.
- Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users, rather than by feature tier.
- Clay lists 9 features and 14 integrations, including Salesforce, HubSpot, Apollo.io, Clearbit, and ZoomInfo.
- Keap lists 8 features and 6 integrations, including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Clay offers 3 pricing tiers, Launch, Growth, and Enterprise, compared to Keap's single pricing tier.
Reviewed and updated September 4, 2026
Clay vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Clay is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Keap lists contact management and contact segmentation (tags).
Clay offers a lower entry point at $185/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Keap
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Clay is more affordable at the entry level ($185/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Clay offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Clay | Keap |
|---|---|---|
| Starting Price | $185/mo | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Clay offers a more accessible entry point at $185/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Keap?
- Clay is a data enrichment and workflow automation platform built for B2B lead data and contact enrichment, while Keap is a small business CRM and automation platform for customer relationship management and sales pipeline tracking. They serve different parts of the workflow, and many teams run both.
- Which is cheaper, Clay or Keap?
- Clay has a lower entry price at $185/mo for its Launch plan, compared to Keap's single plan priced at $299/mo starting at 1,500 contacts and 2 users. Clay also offers 3 pricing tiers, Launch, Growth, and Enterprise with custom pricing, giving more granularity as needs scale.
- What integrations does Clay support that Keap doesn't?
- Clay lists 14 integrations, including Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. Keap lists only 6 integrations: Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Who is Keap best suited for?
- Keap fits mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets. It suits sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
- Do businesses need both Clay and Keap?
- Many teams do run one of each, since Clay is built for finding accurate contact data for target accounts while Keap is built for organizing contacts, tracking deals, and forecasting revenue. Whether both are needed depends on which part of the sales workflow, data enrichment or CRM, is being addressed.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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