Datagma vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare Datagma (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Datagma is a data enrichment tool built for finding verified emails and direct mobile numbers, while Maximizer is a CRM platform built for contact management, pipeline tracking, and forecasting. Datagma starts free, Maximizer starts at $65/mo. Teams needing accurate contact data should pick Datagma; teams needing deal and pipeline organization should pick Maximizer, and many run both.
Key takeaways
- Datagma offers a free entry plan while Maximizer's entry plan, Core, costs $65/mo.
- Datagma's Regular plan is $49/mo with 100 phones/month and 3,000 emails/month, scaling up to the Expert plan at $249/mo with 750 phones/month and 22,500 emails/month.
- Maximizer's paid tiers are Core at $65/mo, Business at $79/mo, and Business Plus at $89/mo, with Enterprise and On-Premise available via custom pricing.
- Datagma lists 8 features including Phone Finder, Email Finder, WhatsApp integration, and a Chrome extension, while Maximizer lists 12 features including AI-powered insights, workflow automation, and deal coaching.
- Datagma integrates with 8 tools including Clay, Salesforce, and Lemlist, while Maximizer integrates with 15 tools including DocuSign, Zapier, Shopify, and QuickBooks.
Reviewed and updated September 4, 2026
Datagma vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Datagma (data enrichment tool) and Maximizer (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Datagma is a data enrichment tool for B2B lead data and contact enrichment; Maximizer is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Datagma lists phone finder and email finder, and Maximizer lists contact management and tasks and reminders.
Datagma offers a lower entry point at $0/mo compared to Maximizer at $65/mo.
If your priority is finding accurate contact data for target accounts, Datagma is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Maximizer. Many teams run one of each.
Understanding the Core Difference
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
Datagma is more affordable at the entry level ($0/mo vs $65/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Datagma includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Datagma | Maximizer |
|---|---|---|
| Starting Price | Free | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 12 |
| Integrations | 8 | 15 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datagma serves the B2B lead data and contact enrichment side of an outbound stack and Maximizer the customer relationship management and sales pipeline tracking side. Datagma offers a more accessible entry point, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datagma and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Datagma and Maximizer?
- Datagma is a data enrichment tool focused on finding verified emails and direct mobile numbers for B2B contacts, while Maximizer is a CRM platform focused on managing customer relationships and tracking sales pipelines. They serve different core jobs, so many teams use one of each rather than choosing between them.
- Which is cheaper, Datagma or Maximizer?
- Datagma is cheaper at the entry level, offering a free plan, compared to Maximizer's Core plan at $65/mo. Datagma's paid tiers range from $49/mo to $249/mo based on phone and email limits, while Maximizer's paid tiers run from $65/mo to $89/mo before enterprise custom pricing.
- Does Datagma include a free plan?
- Yes, Datagma offers a Free plan that includes 3 phones per month and roughly 90 to 100 emails per month, letting teams test the platform before committing financially. Paid plans start at $49/mo for higher limits.
- What integrations does Maximizer support that Datagma does not?
- Maximizer lists integrations with DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, and Drift, none of which appear on Datagma's integration list.
- Who should use Datagma versus Maximizer?
- Budget-conscious teams that want an affordable, free-to-start data enrichment tool should look at Datagma, especially if they plan to scale usage over time. Teams that need a wide feature set for pipeline tracking, forecasting, and broad integration support should look at Maximizer, particularly if their tech stack is complex.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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