folk vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Compare folk (CRM platform) and Lusha (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
folk is a CRM platform for customer relationship management and sales pipeline tracking, starting at $30 per month. Lusha is a data enrichment tool for B2B lead data and contact enrichment, with a free entry tier. Teams prioritizing deal tracking pick folk, teams prioritizing contact data pick Lusha, and many run both.
Key takeaways
- folk's Standard plan starts at $30/mo, while Lusha offers a free tier with 40 credits per month.
- folk's top tier, Enterprise, costs $100/mo, while Lusha's top tier, Premium, costs $399.90/mo with 40,800 credits per year.
- folk lists 8 features including pipeline management, email campaigns, and Magic fields (AI), while Lusha lists 9 features including bulk contact reveal and intent signal alerts.
- folk integrates with 10 tools including Google calendar, WhatsApp, Pandadoc, Apollo, and Clearbit.
- Lusha integrates with 12 tools including Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, and Zoho CRM.
Reviewed and updated September 5, 2026
folk vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
folk is a CRM platform; Lusha is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
folk is a CRM platform for customer relationship management and sales pipeline tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, folk lists pipeline management and email campaigns, and Lusha lists browser extension for linkedin and csv enrichment.
Lusha offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, folk is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Free
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
Lusha offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Lusha offers 4 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Lusha includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Gmail, Outlook, Zapier, Make.
Integrations listed only by folk: Google calendar, Google contacts, WhatsApp, Pandadoc, Apollo, Clearbit.
Integrations listed only by Lusha: Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, n8n.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | folk | Lusha |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | $100/mo | $399.90/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 12 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Lusha offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between folk and Lusha?
- folk is a CRM platform built for customer relationship management and sales pipeline tracking, while Lusha is a data enrichment tool built for B2B lead data and contact enrichment. folk focuses on organizing contacts, tracking deals, and forecasting revenue, while Lusha focuses on finding accurate contact data for target accounts.
- How much does folk cost compared to Lusha?
- folk's Standard plan starts at $30/mo, with Premium at $60/mo and Enterprise at $100/mo. Lusha offers a free tier with 40 credits per month, then Starter at $49.90/mo, Pro at $69.90/mo, and Premium at $399.90/mo.
- Can I use folk and Lusha together?
- Yes, many teams run both tools since they cover different parts of the workflow. folk handles CRM and pipeline tracking while Lusha handles contact data enrichment, and both platforms share integrations with Gmail, Outlook, Zapier, and Make.
- Which tool has more integrations, folk or Lusha?
- Lusha lists 12 integrations including Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, and n8n. folk lists 10 integrations including Google calendar, Google contacts, WhatsApp, Pandadoc, Apollo, and Clearbit.
- Who should choose Lusha over folk?
- Budget-conscious teams looking for an affordable data enrichment tool should choose Lusha, along with teams that need a wide feature set of 9 capabilities and organizations with complex tech stacks needing broad integration support across 12 integrations. It also suits teams that want to start free and scale up as needs grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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