HubSpot CRM vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare HubSpot CRM (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM and Scrupp serve different jobs rather than competing directly. HubSpot CRM is a CRM platform for contact management, deal pipeline tracking, and revenue forecasting, priced from free up to $150/mo. Scrupp is a data enrichment tool for LinkedIn, Sales Navigator, and Apollo exports, priced from free up to $29/mo. Many teams use both together.
Key takeaways
- HubSpot CRM pricing ranges from a free plan to Sales Hub Enterprise at $150/mo, with Starter at $20/mo and Professional at $100/mo.
- Scrupp pricing includes a free tier with 100 credits and a $29/mo subscription plan offering 1,000 credits per month.
- HubSpot CRM lists 8 key features including contact and company management, deal pipeline tracking, and document tracking with e-signatures.
- Scrupp lists 8 key features including Sales Navigator export, LinkedIn export, Apollo export, and REST API access.
- HubSpot CRM and Scrupp share Slack and Salesforce as integrations, while HubSpot CRM also connects with Gmail, Zapier, and Zoom, and Scrupp connects with Google Sheets, Clay, and Notion.
Reviewed and updated September 5, 2026
HubSpot CRM vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
HubSpot CRM (CRM platform) and Scrupp (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and Scrupp lists sales navigator export and linkedin export.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
HubSpot CRM offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Slack, Salesforce.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Zapier, Shopify, WordPress, Zoom.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | HubSpot CRM | Scrupp |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $150/mo | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. HubSpot CRM offers a more accessible entry point, while Scrupp starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and Scrupp?
- HubSpot CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Scrupp is a data enrichment tool built for finding and enriching B2B lead data. They solve different problems, so many teams use both rather than choosing one over the other.
- How much does HubSpot CRM cost compared to Scrupp?
- Both start at $0/mo on their free plans. HubSpot CRM's paid tiers go from Sales Hub Starter at $20/mo to Sales Hub Professional at $100/mo and Sales Hub Enterprise at $150/mo, while Scrupp offers a $29/mo subscription plan providing 1,000 credits per month.
- Can HubSpot CRM and Scrupp be used together?
- Yes, Scrupp lists HubSpot as one of its integrations, alongside Salesforce, Slack, Google Sheets, Clay, Notion, Pipedrive, and Airtable. This makes it straightforward to enrich lead data in Scrupp and feed it into HubSpot CRM for pipeline tracking and management.
- Which tool is better for building a prospect list?
- Scrupp is the better fit for building prospect lists, since it is designed for revenue operations teams building targeted prospect lists and marketing teams enriching CRM data for segmentation, using features like Sales Navigator export, LinkedIn export, and Apollo export.
- Which tool is better for tracking sales deals?
- HubSpot CRM is the better fit for tracking sales deals, since it offers deal pipeline and tracking, sales automation and sequences, and customizable reporting dashboards, making it suited to sales teams tracking deals from first touch to close and managers who need forecasting visibility.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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