Insightly vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for customer relationship management and sales pipeline tracking, priced from $29/mo, while TheirStack is a data enrichment tool for B2B lead data and contact enrichment, priced from Free. Insightly suits teams tracking deals and forecasting revenue; TheirStack suits teams finding accurate contact data for target accounts. Many teams use both.
Key takeaways
- Insightly's entry plan is Plus at $29/mo, with Professional at $49/mo and Enterprise at $99/mo.
- TheirStack's Free plan includes 50 company credits and 200 API credits per month, with an API, Webhooks and MCP plan at $49/mo for 1,500 API credits per month.
- Insightly lists 8 features including lead and contact management, opportunity management, workflow automation, and an AI Copilot.
- TheirStack lists 8 features including job search, company search, enrichment, webhooks, and an MCP server.
- Insightly integrates with 10 tools including Slack, Gmail, QuickBooks Online, Jira, and ZoomInfo, while TheirStack integrates with 5 tools including Clay, LinkedIn Audiences, Make, N8N, and Zapier.
Reviewed and updated September 5, 2026
Insightly vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Insightly is a CRM platform; TheirStack is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and TheirStack lists job search and company search.
TheirStack offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Free
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
TheirStack offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
TheirStack offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Insightly | TheirStack |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 5 |
| Founded | N/A | 2021 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. TheirStack offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Insightly and TheirStack?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while TheirStack is a data enrichment tool built for B2B lead data and contact enrichment. Insightly lists lead and contact management and lead assignment as core features, while TheirStack lists job search and company search.
- Which is cheaper, Insightly or TheirStack?
- TheirStack has the lower entry point at Free, compared to Insightly's entry plan at $29/mo. TheirStack also offers a free tier with 50 company credits and 200 API credits per month, which is useful for evaluating the platform before paying anything.
- Does Insightly or TheirStack have more integrations?
- Insightly has more integrations, connecting with 10 tools including Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. TheirStack connects with 5 tools: Clay, LinkedIn Audiences, Make, N8N, and Zapier.
- Who should use TheirStack instead of Insightly?
- TheirStack fits budget-conscious teams looking for an affordable data enrichment tool, teams that want to start free and scale up as needs grow, and enterprise buyers who prefer custom pricing and dedicated support. It is built around job search, company search, and technographic enrichment rather than CRM pipeline tracking.
- Can a company use both Insightly and TheirStack together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Insightly handles customer relationship management and sales pipeline tracking, while TheirStack handles B2B lead data and contact enrichment, so the two tools address separate needs rather than competing directly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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