Keap vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap and Scrupp serve different functions and are not direct substitutes. Keap is a CRM platform for customer relationship management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts. Scrupp is a data enrichment tool for B2B lead data, with a free tier and a $29/mo plan for 1,000 credits. Many teams use both.
Key takeaways
- Keap starts at $299/mo for 1,500 contacts and 2 users, sold as a single plan priced by contact count.
- Scrupp offers a free tier with 100 credits, plus a $29/mo subscription for 1,000 credits per month and a usage-based one-time credit pack for 1,000 credits.
- Keap lists 8 features including contact management, sales pipeline, and text marketing, while Scrupp lists 8 features including Sales Navigator export, verified email enrichment, and REST API access.
- Keap integrates with 6 tools including Gmail, Outlook, and Zapier, while Scrupp integrates with 8 tools including HubSpot, Salesforce, and Clay.
- Scrupp offers 3 pricing tiers compared to Keap's 1 tier.
Reviewed and updated September 5, 2026
Keap vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Scrupp offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Keap | Scrupp |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Scrupp?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while Scrupp is a data enrichment tool built for finding and enriching B2B lead data and contact details. They cover different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- How much does Keap cost compared to Scrupp?
- Keap costs $299/mo starting at 1,500 contacts and 2 users, sold as a single plan. Scrupp has a free tier with 100 credits, a $29/mo subscription for 1,000 credits per month, and a usage-based one-time credit pack for 1,000 credits, giving it a much lower entry point.
- Which tool has more integrations, Keap or Scrupp?
- Scrupp has more integrations, listing 8 including Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable. Keap lists 6 integrations, including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Who should use Keap versus Scrupp?
- Keap fits mid-market to enterprise sales teams that need pipeline visibility, deal tracking, and forecasting with an established budget. Scrupp fits budget-conscious teams needing an affordable data enrichment tool, organizations with complex tech stacks needing broad integration support, or teams that want to start free and scale.
- Can Keap and Scrupp be used together?
- Yes, the article notes that many teams run one of each since Keap handles customer relationship management and pipeline tracking while Scrupp handles B2B lead data enrichment. Combining them lets a team both find and enrich contact data with Scrupp and then manage those contacts and deals in Keap.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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