Kommo vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare Kommo (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Kommo is a CRM platform for sales pipeline tracking and customer relationship management, starting at $25/mo, while LeadMagic is a data enrichment tool for B2B lead and contact data, starting at $49.99/mo. They serve different jobs rather than competing directly, so many teams use both together in the same outbound stack.
Key takeaways
- Kommo's entry Base plan costs $25/mo with 2,500 leads per user and 750 AI credits per user per month.
- LeadMagic's entry Basic plan costs $49.99/mo with 2,000 monthly credits and no search or export included.
- LeadMagic offers 6 pricing tiers while Kommo offers 4, giving LeadMagic more granularity as usage scales.
- Kommo and LeadMagic share only three integrations in common: Zapier, Make, and Slack.
- Kommo lists features such as sales pipelines and a unified inbox across WhatsApp, Instagram and other channels, while LeadMagic lists features such as email finder, mobile finder, and waterfall enrichment.
Reviewed and updated September 4, 2026
Kommo vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Kommo (CRM platform) and LeadMagic (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Kommo is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Kommo lists sales pipelines and unified inbox, and LeadMagic lists email finder and mobile finder.
Kommo offers a lower entry point at $25/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Kommo is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Base
Basic
Kommo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Base | $25/mo | 2,500 leads per user; 750 AI credits per user/month |
| Advanced | $35/mo | 5,000 leads per user; 1,250 AI credits per user/month |
| Pro | $45/mo | 10,000 leads per user; 2,250 AI credits per user/month |
| Enterprise | Contact Sales | - |
Source: Kommo Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Kommo is more affordable at the entry level ($25/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Kommo's 4, giving you more granularity as you scale.
Features Breakdown
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- and 5 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Kommo Key Features
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Kommo
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Kommo Integrations
Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Zapier, Make, Slack.
Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Calendly, Mailchimp, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, CloudTalk, Gmail, Google Calendar, Google Sheets.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, n8n, Clay, Apollo.
Use Case Recommendations
Best Fit for Kommo
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (11 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (26 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Kommo | LeadMagic |
|---|---|---|
| Starting Price | $25/mo | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 11 | 8 |
| Integrations | 26 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Kommo serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. Kommo offers a more accessible entry point at $25/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Kommo and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Kommo and LeadMagic?
- Kommo is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool for finding and validating B2B lead and contact data. They solve different problems, so many teams use one of each rather than choosing between them.
- Which is cheaper, Kommo or LeadMagic?
- Kommo is cheaper at the entry level, starting at $25/mo compared to LeadMagic's $49.99/mo starting price. Kommo's entry Base plan includes 2,500 leads per user and 750 AI credits per user monthly, while LeadMagic's Basic plan includes 2,000 monthly credits with no search or export access.
- Do Kommo and LeadMagic integrate with each other or with the same tools?
- Kommo and LeadMagic do not integrate directly with each other, but they share three common integrations: Zapier, Make, and Slack. Kommo also connects with WhatsApp Business, Instagram, and Mailchimp among others, while LeadMagic connects with Smartlead, Salesforce, and Apollo among others.
- Can a team use both Kommo and LeadMagic together?
- Yes, the article notes that many teams run one of each because the tools cover different functions. Kommo handles organizing contacts, tracking deals, and forecasting revenue, while LeadMagic handles finding accurate contact data for target accounts.
- Which tool has more pricing tiers, Kommo or LeadMagic?
- LeadMagic has more pricing tiers, offering 6 compared to Kommo's 4. This gives LeadMagic more granularity for teams scaling their data enrichment usage, with plans ranging from a $49.99/mo Basic tier up to an $849/mo Ultimate tier plus an Enterprise option.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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