Membrain vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Membrain (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Membrain (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 5, 2026
Membrain vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Membrain (CRM platform) and Scrupp (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Membrain is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Membrain lists prospecting with structure and guidance and active pipeline management, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Membrain at $49/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Membrain is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Membrain is Membrain is a B2B sales CRM and growth platform that provides structure, guidance and insights for complex sales, sold as Prospecting, Active Pipeline and Account Growth products plus an Elevate coaching product. Prices are published per user per month in USD, EUR and SEK.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Prospecting
Free
Membrain Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Prospecting | $49/mo |
| Active Pipeline | $69/mo |
| Account Growth | $89/mo |
| Elevate | $89/mo |
Source: Membrain Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Membrain offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- and 1 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Membrain Key Features
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- Playbooks
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Membrain
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- Playbooks
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Membrain Integrations
Membrain connects with: ActiveCampaign, Apollo, Fathom, Fortnox, Google Drive, Oneflow, Zapier, Zendesk, Zoom, ZoomInfo, ConnectWise, Constant Contact, DocuSign, HubSpot, Mailchimp, Outlook Calendar, Slack, Microsoft Teams, Webhooks.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: HubSpot, Slack.
Integrations listed only by Membrain: ActiveCampaign, Apollo, Fathom, Fortnox, Google Drive, Oneflow, Zapier, Zendesk, Zoom, ZoomInfo, ConnectWise, Constant Contact, DocuSign, Mailchimp, Outlook Calendar, Microsoft Teams, Webhooks.
Integrations listed only by Scrupp: Google Sheets, Salesforce, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for Membrain
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (19 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (8 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Membrain | Scrupp |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | $89/mo | Usage-based |
| Total Features Listed | 7 | 8 |
| Integrations | 19 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Membrain serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Membrain starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Membrain and Scrupp for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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