Act! vs Bouncer: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Bouncer (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for managing contacts, tracking sales pipelines, and forecasting revenue, priced from $30/mo. Bouncer is an email verification and data enrichment tool priced on usage-based credits starting around $8/mo. Teams needing pipeline tracking should pick Act!, teams needing accurate contact data should pick Bouncer, and many run both together.
Key takeaways
- Act!'s entry plan, Advantage Standard, costs $30/mo and includes 2,500 email sends per month.
- Bouncer's entry tier starts around $8/mo based on 1,000 verification credits covering 1,000 to 4,999 emails.
- Bouncer lists 9 usage-based pricing tiers compared to Act!'s 5 named plans.
- Act! integrates with tools such as Outlook, Slack, Shopify, Freshdesk, Zendesk, and QuickBooks Online.
- Bouncer integrates with platforms including HubSpot, Mailchimp, Klaviyo, Brevo, and Pipedrive, and its verification credits never expire.
Reviewed and updated September 4, 2026
Act! vs Bouncer: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and Bouncer (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Bouncer is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Bouncer lists email verification and bouncer shield.
Bouncer offers a lower entry point at $8/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Bouncer. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Bouncer is Email verification service that cleans lists in bulk or through an API and verifies addresses on signup forms in real time. Also runs inbox placement, blocklist, SPF, DKIM and DMARC deliverability tests.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
1,000 credits
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Bouncer Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| 1,000 credits | Usage-based | 1,000 to 4,999 emails |
| 5,000 credits | Usage-based | 5,000 to 9,999 emails |
| 10,000 credits | Usage-based | 10,000 to 49,999 emails |
| 50,000 credits | Usage-based | 50,000 to 99,999 emails |
| 100,000 credits | Usage-based | 100,000 to 249,999 emails |
| 250,000 credits | Usage-based | 250,000 to 499,999 emails |
| 500,000 credits | Usage-based | 500,000 to 999,999 emails |
| 1,000,000 credits | Usage-based | 1,000,000 to 2,499,999 emails |
| High-Value Pricing | Contact Sales | - |
Source: Bouncer Pricing
Pricing Analysis
Bouncer offers the lower entry point ($8/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Bouncer offers 9 pricing tiers compared to Act!'s 5, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Email Verification
- Bouncer Shield
- Deliverability Kit
- Inbox placement tests
- IP & domain blocklist tests
- SPF and DKIM tests
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Bouncer Key Features
- Email Verification
- Bouncer Shield
- Deliverability Kit
- Inbox placement tests
- IP & domain blocklist tests
- SPF and DKIM tests
- DMARC test
- Email verification credits never expire
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Bouncer
- Email Verification
- Bouncer Shield
- Deliverability Kit
- Inbox placement tests
- IP & domain blocklist tests
- SPF and DKIM tests
- DMARC test
- Email verification credits never expire
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Bouncer Integrations
Bouncer connects with: HubSpot, Mailchimp, Klaviyo, Brevo, Pipedrive, Make, MailerLite, GetResponse, Constant Contact, LemList.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Bouncer: HubSpot, Mailchimp, Klaviyo, Brevo, Pipedrive, Make, MailerLite, GetResponse, Constant Contact, LemList.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Bouncer
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | Bouncer |
|---|---|---|
| Starting Price | $30/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Bouncer the B2B lead data and contact enrichment side. Bouncer offers a more accessible entry point at $8/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Bouncer for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Bouncer?
- Act! is a CRM platform for organizing contacts, tracking sales deals, and forecasting revenue, while Bouncer is a data enrichment and email verification tool for finding accurate contact data and cleaning email lists. They serve different jobs in an outbound stack, and many teams use both together rather than choosing one over the other.
- How much does Act! cost?
- Act! starts at $30/mo for the Advantage Standard plan, which includes basic email marketing with 2,500 sends per month. Higher tiers include Advantage Professional at $45/mo and Advantage Ultimate at $60/mo, plus a Premium Desktop edition at $40/mo and an Enterprise Engagement tier available by contacting sales.
- How much does Bouncer cost?
- Bouncer uses usage-based pricing tied to email verification credits, starting around $8/mo for 1,000 credits covering 1,000 to 4,999 emails. Pricing scales up through nine tiers, reaching 1,000,000 credits for up to 2,499,999 emails, with a High-Value Pricing tier available by contacting sales for larger volumes.
- Does Act! integrate with the same tools as Bouncer?
- No, the two tools list different integration ecosystems. Act! connects with tools like Outlook, Google Contacts, Slack, Shopify, Freshdesk, Zendesk, and QuickBooks Online, while Bouncer connects with HubSpot, Mailchimp, Klaviyo, Brevo, Pipedrive, Make, and other marketing platforms.
- Should a company use both Act! and Bouncer?
- Yes, many teams run one of each since the tools solve different problems. Act! handles CRM tasks like organizing contacts and tracking deals, while Bouncer handles data enrichment and email verification, so combining them covers both pipeline management and contact data accuracy.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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