Act! vs Bouncify: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Bouncify (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Act! (CRM platform) and Bouncify (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Act! vs Bouncify: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and Bouncify (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Bouncify is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Bouncify lists bulk email list cleaning and real-time email verification.
Bouncify offers a lower entry point at $12/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Bouncify. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Bouncify is Bouncify is an email verification service for bulk email list cleaning and real-time verification, sold as pay-as-you-go credit packs or monthly subscriptions, with integrations into email marketing and CRM platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Pay-as-you-go 10K
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Bouncify Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Pay-as-you-go 10K | Usage-based | 10,000 verifications |
| Monthly 10K | $19/mo | 10K Verifications per month |
| Enterprise | Contact Sales | - |
Source: Bouncify Pricing
Pricing Analysis
Bouncify offers the lower entry point ($12/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Bouncify's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Bulk email list cleaning
- Real-time email verification
- Email verification API
- Pay-as-you-go credits
- Monthly subscriptions
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Bouncify Key Features
- Bulk email list cleaning
- Real-time email verification
- Email verification API
- Pay-as-you-go credits
- Monthly subscriptions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Bouncify
- Bulk email list cleaning
- Real-time email verification
- Email verification API
- Pay-as-you-go credits
- Monthly subscriptions
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Bouncify Integrations
Bouncify connects with: Zapier, HubSpot, Drip, Mailchimp, Google Sheets, Zoho CRM, AWeber, Dropbox, WebEngage, Campaign Monitor, Constant Contact, ActiveCampaign, GetResponse, Brevo, Mailgun, Moosend, Zoho Campaign, MailerLite, Mailjet, Gist, ConvertKit, Benchmark, Intercom, Agile CRM, ClickFunnels.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Bouncify: Zapier, HubSpot, Drip, Mailchimp, Google Sheets, Zoho CRM, AWeber, Dropbox, WebEngage, Campaign Monitor, Constant Contact, ActiveCampaign, GetResponse, Brevo, Mailgun, Moosend, Zoho Campaign, MailerLite, Mailjet, Gist, ConvertKit, Benchmark, Intercom, Agile CRM, ClickFunnels.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Bouncify
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (25 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Bouncify |
|---|---|---|
| Starting Price | $30/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 5 |
| Integrations | 16 | 25 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Bouncify the B2B lead data and contact enrichment side. Bouncify offers a more accessible entry point at $12/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Bouncify for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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