Act! vs Clearbit: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Clearbit (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Act! (CRM platform) and Clearbit (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Act! vs Clearbit: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Clearbit, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Clearbit is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Clearbit lists global data coverage and lead, contact, and account enrichment.
Act! offers a lower entry point at $30/mo compared to Clearbit at $45/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Clearbit. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Clearbit is B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Entry
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Clearbit Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Entry | $45/mo | 100 credits/month | N/A |
| Business | $1667/mo | Custom | N/A |
| Enterprise | Contact Sales | Custom | N/A |
Source: Clearbit Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $45/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Act! offers 5 pricing tiers compared to Clearbit's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Clearbit Key Features
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Clearbit
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Clearbit Integrations
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Clearbit: HubSpot, Segment, Marketo, Salesforce.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Clearbit
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | Clearbit |
|---|---|---|
| Starting Price | $30/mo | $45/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Clearbit the B2B lead data and contact enrichment side. Act! offers a more accessible entry point at $30/mo, while Clearbit starts at $45/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Clearbit for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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