Act! vs ContactOut: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and ContactOut (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo. ContactOut is a data enrichment tool for B2B lead data and contact enrichment, with a free entry tier. Teams organizing contacts and forecasting revenue fit Act!, while teams finding accurate contact data fit ContactOut. Many teams use both.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- ContactOut offers a free plan with 5 emails, 5 phones and 5 exports per day, plus paid Email ($49/mo) and Email + Phone ($99/mo) tiers.
- ContactOut's Team/API plan includes a bulk license covering 700M+ profiles.
- Act! offers 5 pricing tiers compared to ContactOut's 4 tiers.
- Both Act! and ContactOut integrate with Outlook, but Act! also connects with Slack, Shopify, QuickBooks Online and Xero, while ContactOut connects with Salesforce, HubSpot, Greenhouse and Zapier.
Reviewed and updated September 4, 2026
Act! vs ContactOut: CRM Platform vs Data Enrichment Tool Comparison
Act! is a CRM platform; ContactOut is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; ContactOut is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and ContactOut lists one user per company limit on free, email and email + phone plans and browser extension for linkedin.
ContactOut offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is ContactOut. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
ContactOut is Email and phone finder with a LinkedIn-focused browser extension, AI-powered email campaigns, and a 700M+ profile bulk license on the Team plan.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
ContactOut Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 5 emails, 5 phones and 5 exports per day | 5 emails / day |
| $49/mo | 300 exports / month | Unlimited emails | |
| Email + Phone | $99/mo | 600 exports / month | Unlimited emails and unlimited phones |
| Team / API | Contact Sales | Bulk license, 700M+ profiles | Contact us |
Source: ContactOut Pricing
Pricing Analysis
ContactOut offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to ContactOut's 4, giving you more granularity as you scale.
ContactOut includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- and 3 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
ContactOut Key Features
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- Search portal
- Bulk license (700M+ profiles on Team)
- CSV export
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by ContactOut
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- Search portal
- Bulk license (700M+ profiles on Team)
- CSV export
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
ContactOut Integrations
ContactOut connects with: Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Zapier, Gmail, Outlook.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Act!: Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by ContactOut: Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Zapier, Gmail.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for ContactOut
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | ContactOut |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 9 |
| Integrations | 16 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and ContactOut the B2B lead data and contact enrichment side. ContactOut offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and ContactOut for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Act! and ContactOut?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while ContactOut is a data enrichment tool focused on B2B lead data and contact enrichment. Act! centers on organizing contacts, tracking deals, and forecasting revenue, whereas ContactOut centers on finding accurate contact data for target accounts.
- Which is cheaper, Act! or ContactOut?
- ContactOut has the lower entry point with a free plan, compared to Act!'s starting price of $30/mo for the Advantage Standard tier. ContactOut's paid tiers run $49/mo for the Email plan and $99/mo for the Email + Phone plan.
- Do Act! and ContactOut integrate with the same tools?
- They share only one listed integration, Outlook. Act! also integrates with Google Contacts, Slack, Eventbrite, Shopify, Freshdesk, Zendesk, QuickBooks Online and others, while ContactOut integrates with Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Zapier and Gmail.
- Can I use Act! and ContactOut together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Act! handles CRM and pipeline tracking, while ContactOut handles finding and enriching contact data, so they can complement rather than replace each other.
- What features does ContactOut offer that Act! doesn't list?
- ContactOut lists a browser extension for LinkedIn, AI email writer, data enrichment, list builder, search portal, a bulk license covering 700M+ profiles on the Team plan, and CSV export. Act! does not list these features on its own pages, based on the exact wording comparison.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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