Act! vs Datagma: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Datagma (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30 per month, while Datagma is a data enrichment tool for B2B lead data and contact enrichment, offering a free entry tier. Teams organizing contacts and forecasting revenue fit Act!, while teams needing accurate contact data fit Datagma, and many run both.
Key takeaways
- Act! Advantage Standard starts at $30 per month and includes basic email marketing with 2,500 sends per month.
- Datagma offers a free plan with 3 phones per month and 90 to 100 emails per month, according to differing vendor pages.
- Act! lists 10 features including full-featured CRM, mobile app, marketing automation, lead scoring, and accounting integration.
- Datagma lists 8 features including Phone Finder, Email Finder, 10 seats included, API access, and a Chrome extension.
- Act! integrates with 16 tools including Outlook, Slack, Shopify, and QuickBooks Online, while Datagma integrates with 8 tools including Clay, Salesforce, and Make.
Reviewed and updated September 4, 2026
Act! vs Datagma: CRM Platform vs Data Enrichment Tool Comparison
Act! is a CRM platform; Datagma is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Datagma is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Datagma lists phone finder and email finder.
Datagma offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Datagma. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Pricing Analysis
Datagma offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Datagma includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Datagma |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Datagma the B2B lead data and contact enrichment side. Datagma offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Datagma for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Datagma?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Datagma is a data enrichment tool built for B2B lead data and contact enrichment. They serve different parts of a sales workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Act! or Datagma?
- Datagma has the lower entry point at $0 per month with its Free plan, compared to Act!'s Advantage Standard plan starting at $30 per month. Datagma's paid tiers then range up to $249 per month for the Expert plan, while Act! ranges up to $60 per month for Advantage Ultimate.
- Does Act! offer a free plan like Datagma?
- No, Act!'s pricing table lists Advantage Standard starting at $30 per month as its lowest published tier, with Premium Desktop at $40 per month and Enterprise Engagement available by contacting sales. Datagma, by contrast, includes a Free plan with limited contacts and emails per month.
- What integrations does Datagma support compared to Act!?
- Datagma connects with Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq, totaling 8 listed integrations. Act! connects with a broader set of 16 tools, including Outlook, Google Contacts, Slack, Shopify, Freshdesk, Zendesk, QuickBooks Online, and Xero.
- Who should use Act! versus Datagma?
- Act! best fits budget-conscious teams wanting a wide-feature CRM, organizations with complex tech stacks needing broad integration support, and enterprise buyers wanting custom pricing. Datagma best fits budget-conscious teams needing verified contact data, since it lists a free entry tier and a focused enrichment feature set.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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