Act! vs Emailable: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Emailable (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for pipeline tracking and customer management, priced from $30/mo, while Emailable is a data enrichment tool for verifying B2B contact data, priced from free. They solve different parts of the outbound workflow, so most sales teams pair a CRM with a verification tool rather than choosing only one.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes 2,500 email sends per month.
- Emailable offers a free plan with 250 credits, plus a Monthly plan at $32.30/mo for 5,000 credits.
- Act! lists 10 features including full-featured CRM, marketing automation, lead scoring, and project management.
- Act! integrates with 16 tools including Outlook, Slack, Shopify, and QuickBooks Online, while Emailable integrates with 10 tools including HubSpot, Salesforce, and Zapier.
- Act! offers 5 pricing tiers compared to Emailable's 4 tiers.
Reviewed and updated September 4, 2026
Act! vs Emailable: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Emailable, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Emailable is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Emailable lists bulk and verifier.
Emailable offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Emailable. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Emailable is Email verification service that validates addresses in bulk, through an API or a signup-form widget, and charges one credit per verification. Also runs inbox placement reports and blacklist monitoring.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Emailable Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 250 free credits |
| Pay-As-You-Go | Usage-based | 5,000 credits |
| Monthly | $32.30/mo | 5,000 credits |
| Custom | Contact Sales | - |
Source: Emailable Pricing
Pricing Analysis
Emailable offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Emailable's 4, giving you more granularity as you scale.
Emailable includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Emailable Key Features
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- Credits never expire
- Unknown results are free
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Emailable
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- Credits never expire
- Unknown results are free
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Emailable Integrations
Emailable connects with: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Brevo, Pipedrive, Google Sheets, Zapier, Make.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Emailable: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Brevo, Pipedrive, Google Sheets, Zapier, Make.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Emailable
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Emailable |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Emailable the B2B lead data and contact enrichment side. Emailable offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Emailable for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Emailable?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Emailable is a data enrichment tool focused on verifying B2B lead data and contact information. They serve different stages of the sales workflow rather than competing directly, and many teams use both together.
- How much does Act! cost compared to Emailable?
- Act! starts at $30/mo for its Advantage Standard plan, while Emailable offers a free tier and a Monthly plan at $32.30/mo for 5,000 credits. Emailable has the lower entry point at $0/mo, which helps budget-conscious teams test the platform before committing to a paid plan.
- Does Act! or Emailable have more integrations?
- Act! lists 16 integrations including Outlook, Google Contacts, Slack, Shopify, and QuickBooks Online. Emailable lists 10 integrations including HubSpot, Salesforce, Mailchimp, Pipedrive, and Zapier. Act! offers broader integration support, which suits organizations with more complex tech stacks.
- Can I use Act! and Emailable together?
- Yes, the article notes that many teams run one of each since Act! handles contact organization, deal tracking, and revenue forecasting, while Emailable handles finding accurate contact data for target accounts. The two tools cover different parts of the outbound stack rather than overlapping.
- Which tool is better for a budget-conscious sales team?
- Emailable offers the lower entry point with a free plan, making it appealing for teams watching costs early on. Act! starts at $30/mo but is also positioned as a fit for budget-conscious teams seeking an affordable CRM platform, so the right choice depends on whether the priority is CRM functionality or contact data verification.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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