Act! vs Email Hippo: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Email Hippo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Act! (CRM platform) and Email Hippo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Act! vs Email Hippo: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and Email Hippo (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Email Hippo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Email Hippo lists bulk list cleaning and real-time validation api.
Email Hippo offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Email Hippo. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Email Hippo is Email Hippo is a UK email verification provider with bulk list cleaning (CORE), real-time validation and enrichment APIs (MORE, INSIGHT), fraud prevention (ASSESS) and WHOIS lookups. Subscriptions are sized from 1,000 checks per month with monthly, quarterly or annual billing, plus pay as you go.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Email Hippo Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 100 free checks |
| CORE (bulk list cleaning) | Contact Sales | - |
| MORE (real-time API) | Contact Sales | - |
| INSIGHT (enrichment API) | Contact Sales | - |
| ASSESS (fraud prevention) | Contact Sales | - |
Source: Email Hippo Pricing
Pricing Analysis
Email Hippo offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Email Hippo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- and 3 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Email Hippo Key Features
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- Dark web checks and marketing trust score
- Fraud prevention
- WHOIS lookups
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Email Hippo
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- Dark web checks and marketing trust score
- Fraud prevention
- WHOIS lookups
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Email Hippo Integrations
Email Hippo connects with: Auth0, Firmao, Formstack, HubSpot, Microsoft Dynamics, Salesforce, OttoKit, Zapier.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Email Hippo: Auth0, Firmao, Formstack, HubSpot, Microsoft Dynamics, Salesforce, OttoKit, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Email Hippo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Email Hippo |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 9 |
| Integrations | 16 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Email Hippo the B2B lead data and contact enrichment side. Email Hippo offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Email Hippo for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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