Act! vs Enrich Layer: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Enrich Layer (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from $30/mo. Enrich Layer is a data enrichment tool for finding accurate B2B contact and company data, priced on usage starting at $49/mo for 2,500 credits. The two serve different workflow stages, so many teams run both rather than choosing one.
Key takeaways
- Act! publishes an entry price of $30/mo for its Advantage Standard plan, which includes basic email marketing with 2,500 sends per month.
- Enrich Layer uses usage-based pricing with a Starter plan at $49/mo for 2,500 credits, scaling to $1899/mo for 211,000 credits on the Ultra plan.
- Enrich Layer offers 6 pricing tiers compared to Act!'s 5 tiers.
- Act! lists 10 features including full-featured CRM, mobile app, email marketing, and marketing automation, while Enrich Layer lists 8 features including People API, Company API, and Jobs API.
- Act! integrates with 16 tools including Outlook, Slack, and QuickBooks Online, while Enrich Layer integrates with 8 tools including Zapier, Clay, and Salesforce.
Reviewed and updated September 4, 2026
Act! vs Enrich Layer: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Enrich Layer, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Enrich Layer lists people api and company api.
Act! publishes an entry price of $30/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Enrich Layer. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
PAYG
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Act!'s 5, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Enrich Layer
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Act! | Enrich Layer |
|---|---|---|
| Starting Price | $30/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Enrich Layer the B2B lead data and contact enrichment side. Act! publishes an entry price of $30/mo, while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Enrich Layer for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Enrich Layer?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment. Act! helps organize contacts, track deals, and forecast revenue, while Enrich Layer helps find accurate contact data for target accounts. They cover different parts of the sales workflow.
- How much does Act! cost compared to Enrich Layer?
- Act! publishes an entry price of $30/mo for its Advantage Standard plan, while Enrich Layer uses usage-based pricing starting with a Starter plan at $49/mo for 2,500 credits. Because Enrich Layer's pricing is usage-based, the two vendors cannot be directly compared on list price alone.
- Can I use both Act! and Enrich Layer together?
- Yes, the article notes that many teams run one of each. Act! handles CRM functions like pipeline tracking and forecasting, while Enrich Layer supplies accurate contact and company data, so the two tools address different, complementary parts of an outbound sales stack.
- Which integrations does Enrich Layer support?
- Enrich Layer connects with Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, and OpenClaw, totaling 8 integrations. This differs from Act!, which lists 16 integrations including Outlook, Slack, Shopify, and QuickBooks Online.
- What features does Act! offer that Enrich Layer does not list?
- Act! lists features such as full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, marketing automation, lead scoring, project management, and accounting integration. Enrich Layer's listed features focus instead on APIs like People API, Company API, Jobs API, Search API, Contact API, School API, Logo API, and a CLI.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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