Act! vs FullEnrich: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and FullEnrich (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for organizing contacts, tracking sales pipelines, and running email marketing, priced from $30 per month. FullEnrich is a data enrichment tool that returns verified work emails, personal emails, and mobile numbers through waterfall enrichment across 25+ sources, starting free with a Pro plan at $55 per month. Many teams run both together rather than choosing one.
Key takeaways
- Act!'s entry plan, Advantage Standard, costs $30 per month and includes 2,500 email sends per month.
- FullEnrich offers a free trial with 50 credits, and its Pro plan costs $55 per month for 1,000 credits per month.
- Act! lists 5 pricing tiers while FullEnrich lists 3 pricing tiers.
- FullEnrich performs waterfall enrichment across 25 or more data sources to return work emails, personal emails, and mobile phone numbers.
- Act! integrates with 16 listed tools including QuickBooks Online, Shopify, and Zendesk, while FullEnrich integrates with 8 listed tools including HubSpot, Clay, and Zapier.
Reviewed and updated September 4, 2026
Act! vs FullEnrich: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and FullEnrich (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; FullEnrich is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment.
FullEnrich offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is FullEnrich. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free trial
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
FullEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free trial | Free | 50 credits to start |
| Pro | $55/mo | 1,000 credits / month |
| Enterprise | Contact Sales | Custom |
Source: FullEnrich Pricing
Pricing Analysis
FullEnrich offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to FullEnrich's 3, giving you more granularity as you scale.
FullEnrich includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
FullEnrich Key Features
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by FullEnrich
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
FullEnrich Integrations
FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by FullEnrich: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for FullEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | FullEnrich |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and FullEnrich the B2B lead data and contact enrichment side. FullEnrich offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and FullEnrich for current information.
Frequently asked questions.
Frequently asked questions- What's the difference between Act! and FullEnrich?
- Act! is a CRM platform built for managing customer relationships, sales pipelines, and marketing automation. FullEnrich is a data enrichment tool built for finding verified contact data, including work emails, personal emails, and mobile numbers, for target accounts. They serve different jobs in an outbound stack, so many teams use both rather than picking one over the other.
- Which is cheaper, Act! or FullEnrich?
- FullEnrich has the lower entry point at $0 per month for its free trial with 50 credits, compared to Act!'s entry plan at $30 per month. FullEnrich's paid Pro plan costs $55 per month for 1,000 credits per month, while Act! offers 5 pricing tiers ranging up to Enterprise pricing available by contacting sales.
- Can Act! and FullEnrich be used together?
- Yes, the two tools solve different problems and are often run side by side. Act! handles organizing contacts, tracking deals, and forecasting revenue, while FullEnrich handles finding accurate contact data for target accounts, so teams frequently use one of each in the same stack.
- What integrations does FullEnrich support?
- FullEnrich connects with HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus, according to its own listed integrations. This is a smaller list than Act!, which lists 16 integrations including Outlook, Slack, and QuickBooks Online.
- Does FullEnrich have a free plan?
- FullEnrich offers a free trial that includes 50 credits to start, with no monthly cost. Beyond the trial, its Pro plan costs $55 per month for 1,000 credits per month, and an Enterprise plan is available by contacting sales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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