Act! vs Hunter: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Hunter (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! and Hunter serve different parts of the sales workflow, so the choice depends on the job. Act! is a CRM platform for customer relationship management and pipeline tracking, starting at $30/mo. Hunter is a data enrichment tool for finding and verifying B2B contact data, starting free. Many teams use both.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes 2,500 email sends per month.
- Hunter's Free plan costs $0/mo and includes 50 credits per month.
- Act! lists 10 features including full-featured CRM, mobile app, and marketing automation, while Hunter lists 8 features including Domain Search, Email Finder, and lead enrichment.
- Act! integrates with 16 tools including Slack, Shopify, and QuickBooks Online, while Hunter integrates with 10 tools including HubSpot, Salesforce, and Zapier.
- Outlook is the only integration both Act! and Hunter list on their own pages.
Reviewed and updated September 4, 2026
Act! vs Hunter: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Hunter, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Hunter is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Hunter lists domain search and email finder.
Hunter offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Hunter. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Hunter is Hunter finds and verifies professional email addresses for marketers, salespeople and recruiters, and also sends cold email sequences from the same platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Hunter Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits per month |
| Starter | Contact Sales | 24,000 credits per year |
| Growth | Contact Sales | 120,000 credits per year |
| Scale | Contact Sales | 300,000 credits per year |
| Enterprise | Contact Sales | Custom number of credits |
Source: Hunter Pricing
Pricing Analysis
Hunter offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Hunter includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Hunter Key Features
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Hunter
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Hunter Integrations
Hunter connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Act!: Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Hunter: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Google Sheets, Zapier, Make, Clay.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Hunter
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Hunter |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Hunter the B2B lead data and contact enrichment side. Hunter offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Hunter for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Hunter?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Hunter is a data enrichment tool built for finding and verifying B2B lead contact data. They cover different parts of the sales workflow rather than competing directly, so many teams use both together.
- How much does Act! cost compared to Hunter?
- Act! Advantage Standard starts at $30/mo, while Hunter offers a Free plan at $0/mo with 50 credits per month. Act! also offers Professional at $45/mo and Ultimate at $60/mo, while Hunter's paid Starter, Growth, and Scale plans require contacting sales for pricing.
- Does Hunter have a free plan?
- Yes, Hunter offers a Free plan that includes 50 credits per month, which is helpful for evaluating the platform without upfront cost. Paid Hunter plans, including Starter, Growth, and Scale, require contacting sales for pricing.
- What integrations do Act! and Hunter support?
- Act! integrates with 16 tools including Google Contacts, Slack, Shopify, Zendesk, and QuickBooks Online, while Hunter integrates with 10 tools including HubSpot, Salesforce, Pipedrive, Zoho CRM, and Zapier. The only integration both list on their own pages is Outlook.
- Which tool is better for budget-conscious teams?
- Act! is recommended for budget-conscious teams looking for an affordable CRM platform, according to the article's use case recommendations. Hunter, meanwhile, offers the lower entry point overall since its Free plan costs $0/mo compared to Act!'s $30/mo starting price.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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