Act! vs Icypeas: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Icypeas (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! and Icypeas solve different problems: Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while Icypeas is a data enrichment tool for finding and verifying B2B contact data, priced from $19/mo. Many teams use both together rather than choosing one over the other.
Key takeaways
- Act!'s entry plan, Advantage Standard, costs $30/mo and includes 2,500 email sends per month.
- Icypeas's entry plan, Basic, costs $19/mo and includes 1,000 credits.
- Act! lists 10 features including full-featured CRM, mobile app, marketing automation, and project management.
- Icypeas lists 8 features including Email Finder, Email Verifier, Domain Scan, and Catch-All verification.
- Act! integrates with 16 tools such as Outlook, Slack, and QuickBooks Online, while Icypeas integrates with 6 tools including Zapier, Clay, and Make.
Reviewed and updated September 4, 2026
Act! vs Icypeas: CRM Platform vs Data Enrichment Tool Comparison
Act! is a CRM platform; Icypeas is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Icypeas is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Icypeas lists email finder and email verifier.
Icypeas offers a lower entry point at $19/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Icypeas. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Basic
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Icypeas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $19/mo | 1,000 credits |
| Premium | $39/mo | 4,000 credits |
| Advanced | $89/mo | 10,000 credits |
| Hypergrowth | $499/mo | 100,000 credits |
Source: Icypeas Pricing
Pricing Analysis
Icypeas offers the lower entry point ($19/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Icypeas's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Icypeas Key Features
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Icypeas
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Icypeas Integrations
Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Icypeas: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Icypeas
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Act! | Icypeas |
|---|---|---|
| Starting Price | $30/mo | $19/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 6 |
| Founded | N/A | 2022 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Icypeas the B2B lead data and contact enrichment side. Icypeas offers a more accessible entry point at $19/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Icypeas for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Icypeas?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Icypeas is a data enrichment tool built for finding and verifying B2B lead data and contact information. They serve different parts of the sales workflow, so many teams use both.
- Which is cheaper, Act! or Icypeas?
- Icypeas has the lower entry price at $19/mo for its Basic plan with 1,000 credits, compared to Act!'s entry plan, Advantage Standard, at $30/mo with 2,500 email sends per month included.
- Can I use Act! and Icypeas together?
- Yes, many teams run both since they cover different needs: Act! handles CRM and pipeline tracking, while Icypeas handles B2B contact enrichment. Icypeas integrates with tools like Zapier and Make, which can connect enriched data into other systems.
- What integrations does Act! support that Icypeas doesn't?
- Act! lists 16 integrations including Outlook, Google Contacts, Slack, Shopify, Zendesk, QuickBooks Online, and Xero. Icypeas lists only 6 integrations: Google Sheets, n8n, Make, Zapier, Clay, and MCP.
- Who should choose Icypeas over Act!?
- Icypeas fits revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, sales teams researching target accounts, and budget-conscious teams looking for an affordable data enrichment tool.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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