Act! vs La Growth Machine: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo. La Growth Machine is a sales engagement platform for multichannel outreach across LinkedIn, email and X, priced from $70/mo. Teams choose based on workflow needs, and many run both tools together rather than picking one over the other.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- La Growth Machine Basic starts at $70/mo and enriches 250 leads per month with 1 sending email per identity.
- Act! offers 5 pricing tiers while La Growth Machine offers 4 pricing tiers.
- Act! lists full-featured CRM and mobile app, email marketing, and marketing automation among its key features.
- La Growth Machine lists multichannel sequences across LinkedIn, email and X, plus waterfall email enrichment and AI generated voice messages.
Reviewed and updated September 4, 2026
Act! vs La Growth Machine: CRM Platform vs Sales Engagement Platform Comparison
Act! is a CRM platform; La Growth Machine is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; La Growth Machine is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and La Growth Machine lists multichannel sequences across linkedin, email and x and linkedin automation for requests, messages and voice notes.
Act! offers a lower entry point at $30/mo compared to La Growth Machine at $70/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is La Growth Machine. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
La Growth Machine is Multichannel outbound automation tool that runs LinkedIn, email, X and call sequences from one flow, with waterfall contact enrichment, a unified inbox and inbox rotation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Basic
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
La Growth Machine Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $70/mo | 250 Leads enriched per month | 1 sending email per identity |
| Pro | $135/mo | 400 Leads enriched per month | 5 sending emails per identity |
| Ultimate | $195/mo | 1,000 Leads enriched per month | 10 sending emails per identity |
| Custom | Contact Sales | - | - |
Source: La Growth Machine Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $70/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Act! offers 5 pricing tiers compared to La Growth Machine's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Multichannel sequences across LinkedIn, email and X
- LinkedIn automation for requests, messages and voice notes
- Waterfall email enrichment across multiple providers
- AI generated voice messages
- Real Chat Mode
- Multichannel inbox
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
La Growth Machine Key Features
- Multichannel sequences across LinkedIn, email and X
- LinkedIn automation for requests, messages and voice notes
- Waterfall email enrichment across multiple providers
- AI generated voice messages
- Real Chat Mode
- Multichannel inbox
- Lookalike opportunities from positive replies
- Signals that auto-import leads matching an ICP
- Inbox rotation for email deliverability
- LinkedIn account safety limits
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by La Growth Machine
- Multichannel sequences across LinkedIn, email and X
- LinkedIn automation for requests, messages and voice notes
- Waterfall email enrichment across multiple providers
- AI generated voice messages
- Real Chat Mode
- Multichannel inbox
- Lookalike opportunities from positive replies
- Signals that auto-import leads matching an ICP
- Inbox rotation for email deliverability
- LinkedIn account safety limits
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
La Growth Machine Integrations
La Growth Machine connects with: HubSpot, Pipedrive, Salesforce, Folk, Clay, Slack, Make, n8n, Gmail, Microsoft Outlook, LinkedIn, Aircall, Ringover.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by La Growth Machine: HubSpot, Pipedrive, Salesforce, Folk, Clay, Make, n8n, Gmail, Microsoft Outlook, LinkedIn, Aircall, Ringover.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for La Growth Machine
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | La Growth Machine |
|---|---|---|
| Starting Price | $30/mo | $70/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 13 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and La Growth Machine the multi-channel sales outreach and engagement tracking side. Act! offers a more accessible entry point at $30/mo, while La Growth Machine starts at $70/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and La Growth Machine for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Act! and La Growth Machine?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while La Growth Machine is a sales engagement platform built for multichannel sales outreach and engagement tracking. Act! centers on organizing contacts and forecasting revenue, whereas La Growth Machine centers on coordinating outreach across email, phone, and social channels.
- Which is cheaper, Act! or La Growth Machine?
- Act! is cheaper at the entry level, starting at $30/mo for Act! Advantage Standard compared to La Growth Machine's Basic plan at $70/mo. Act! also offers 5 pricing tiers versus La Growth Machine's 4, giving more granularity for teams scaling up.
- Can I use both Act! and La Growth Machine together?
- Yes, many teams run one of each since they serve different parts of the sales workflow. Act! handles customer relationship management and pipeline tracking, while La Growth Machine handles multichannel outreach, so combining them covers both CRM and outbound engagement needs.
- What features does La Growth Machine offer that Act! doesn't list?
- La Growth Machine lists multichannel sequences across LinkedIn, email and X, LinkedIn automation for requests, messages and voice notes, waterfall email enrichment, AI generated voice messages, Real Chat Mode, and a multichannel inbox. These are outreach-specific capabilities not found on Act!'s published feature list.
- Who should choose Act! over La Growth Machine?
- Teams whose priority is organizing contacts, tracking deals, and forecasting revenue should choose Act!, since it is built specifically for customer relationship management and sales pipeline tracking. It also has a lower entry price of $30/mo compared to La Growth Machine's $70/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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