Act! vs Lead411: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Lead411 (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from $30/mo. Lead411 is a data enrichment tool for finding verified emails, direct dials, and intent data on target accounts, priced from $49/mo. They solve different problems, so many teams run both rather than choosing one over the other.
Key takeaways
- Act! Advantage Standard starts at $30/mo, while Lead411's Spark plan starts at $49/mo.
- Act! offers 5 pricing tiers compared to Lead411's 2, giving more granularity as teams scale.
- Act! lists 16 integrations including Outlook, Slack, Shopify, and QuickBooks Online, while Lead411 lists integrations including Salesforce, HubSpot, and Zapier.
- Lead411 offers a 7-day free trial with 50 leads, according to its own feature list.
- Act! is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Reviewed and updated September 4, 2026
Act! vs Lead411: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and Lead411 (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Lead411 is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Lead411 lists verified emails and direct dials and bombora intent data.
Act! offers a lower entry point at $30/mo compared to Lead411 at $49/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Lead411. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Lead411 is B2B lead intelligence platform with verified emails, direct dials, growth intent data, and unlimited search capabilities.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Spark
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Lead411 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Spark | $49/mo | 1000 Exports / Month |
| Ignite | $150/mo | 1000+ Exports / Month |
Source: Lead411 Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $49/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Act! offers 5 pricing tiers compared to Lead411's 2, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Lead411 Key Features
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Lead411
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Lead411 Integrations
Lead411 connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier, Make.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Lead411: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier, Make.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Lead411
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Act! | Lead411 |
|---|---|---|
| Starting Price | $30/mo | $49/mo |
| Top Tier Price | Contact Sales | $150/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 8 |
| Founded | N/A | 2001 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lead411 the B2B lead data and contact enrichment side. Act! offers a more accessible entry point at $30/mo, while Lead411 starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Lead411 for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Act! and Lead411?
- Act! is a CRM platform built for customer relationship management, sales pipeline tracking, and marketing automation, while Lead411 is a data enrichment tool built for finding verified B2B contact data such as emails and direct dials. They address different parts of a sales stack rather than competing directly.
- Which is cheaper, Act! or Lead411?
- Act! is cheaper at the entry level, starting at $30/mo for the Advantage Standard plan, compared to Lead411's Spark plan at $49/mo. Act! also offers more pricing tiers, five compared to Lead411's two, giving more room to scale within Act!'s pricing structure.
- Can I use Act! and Lead411 together?
- Yes, the article notes that many teams run one of each tool since they serve different purposes. Act! handles organizing contacts, tracking deals, and forecasting revenue, while Lead411 handles finding accurate contact data for target accounts.
- What integrations does Lead411 support?
- Lead411 connects with Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier, and Make. This integration list is focused on CRMs and sales engagement tools, unlike Act!'s broader list that includes email, e-commerce, and accounting platforms.
- Does Lead411 offer a free trial?
- Yes, Lead411 lists a 7-day free trial with 50 leads as one of its key features. This lets prospective users test its verified emails, direct dials, and intent data before committing to a paid plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.