Act! vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while LeadIQ is a data enrichment tool for B2B lead data and contact enrichment, priced from free. Choose Act! for organizing contacts, tracking deals, and forecasting revenue; choose LeadIQ for finding accurate contact data on target accounts. Many teams use both.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes basic email marketing with 2,500 sends per month.
- LeadIQ offers a free plan with 1 user and 50 credits, and its Pro plan starts at $200/mo from 1,500 credits per month.
- Act! offers 5 pricing tiers while LeadIQ offers 3, giving Act! more granularity as teams scale.
- LeadIQ lists Scribe AI email personalization and champion tracking for job changes as key features not listed by Act!.
- Act! integrates with tools like Outlook, Slack, Shopify, and QuickBooks Online, while LeadIQ integrates with Salesforce, HubSpot, Outreach, and SalesLoft.
Reviewed and updated September 4, 2026
Act! vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against LeadIQ, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; LeadIQ is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and LeadIQ lists scribe ai email personalization and champion tracking for job changes.
LeadIQ offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is LeadIQ. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
LeadIQ is B2B prospecting platform with AI-powered email personalization (Scribe), champion tracking, and one-click CRM capture.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
LeadIQ Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1 User/50 Credits |
| Pro | $200/mo | From 1,500 credits/month (credit slider) |
| Enterprise | Contact Sales | Custom |
Source: LeadIQ Pricing
Pricing Analysis
LeadIQ offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to LeadIQ's 3, giving you more granularity as you scale.
LeadIQ includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
LeadIQ Key Features
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by LeadIQ
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
LeadIQ Integrations
LeadIQ connects with: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by LeadIQ: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadIQ
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | LeadIQ |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadIQ the B2B lead data and contact enrichment side. LeadIQ offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and LeadIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and LeadIQ?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadIQ is a data enrichment tool focused on B2B lead data and contact enrichment. They serve different parts of the sales workflow, so many teams end up using both rather than choosing one over the other.
- Which is cheaper, Act! or LeadIQ?
- LeadIQ has the lower entry point at $0/mo with its free tier, compared to Act!'s entry plan at $30/mo. Act! does offer 5 pricing tiers versus LeadIQ's 3, giving more granularity as a team scales, while LeadIQ's free tier lets teams evaluate the platform before paying.
- Does Act! offer a free plan like LeadIQ?
- The article does not list a free plan for Act!. Its lowest listed tier is Act! Advantage Standard at $30/mo, while LeadIQ has a Free plan that includes 1 user and 50 credits.
- What integrations does LeadIQ support?
- LeadIQ connects with Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, and Zapier. This integration set reflects its focus on prospecting and sales engagement workflows rather than the broader business operations tools that Act! connects with.
- Should a sales team use Act! and LeadIQ together?
- Yes, the article notes that many teams run one of each because the tools cover different needs. Act! handles organizing contacts, tracking deals, and forecasting revenue, while LeadIQ focuses on finding accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.