Act! vs PredictLeads: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and PredictLeads (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo. PredictLeads is a data enrichment tool for B2B lead data and contact enrichment, starting free with 100 API credits. They solve different parts of the workflow, so many teams use both rather than choosing one.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes basic email marketing with 2,500 sends per month.
- PredictLeads offers a free tier with 100 API credits per month before moving to usage-based pricing.
- PredictLeads offers 7 pricing tiers compared to Act!'s 5, giving more granularity as usage scales.
- Act! integrates with tools like Outlook, Slack, Shopify, QuickBooks Online, and Xero.
- PredictLeads integrates with tools like Clay, n8n, Make.com, Pipedream, and Apify.
Reviewed and updated September 4, 2026
Act! vs PredictLeads: CRM Platform vs Data Enrichment Tool Comparison
Act! is a CRM platform; PredictLeads is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; PredictLeads is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and PredictLeads lists news events and job openings.
PredictLeads offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is PredictLeads. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
PredictLeads is Company intelligence API that returns news events, job openings, technologies, key customers and similar companies for a company, and pushes real-time signals to a webhook.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
100 API credits Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
PredictLeads Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| 100 API credits Free | Free | Up to 100 free API calls per month |
| 101-5,000 API Calls | Usage-based | 101 to 5,000 API calls |
| 5,001-10,000 API Calls | Usage-based | 5,001 to 10,000 API calls |
| 10,001-100,000 API Calls | Usage-based | 10,001 to 100,000 API calls |
| 100,001-500,000 API Calls | Usage-based | 100,001 to 500,000 API calls |
| 500,001+ API Calls | Usage-based | 500,001 or more API calls |
| Enterprise Access | Contact Sales | Track unlimited number of companies |
Source: PredictLeads Pricing
Pricing Analysis
PredictLeads offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
PredictLeads offers 7 pricing tiers compared to Act!'s 5, giving you more granularity as you scale.
PredictLeads includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
PredictLeads Key Features
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- Delta exports available
- All data point-in-time
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by PredictLeads
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- Delta exports available
- All data point-in-time
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
PredictLeads Integrations
PredictLeads connects with: Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, Claude.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by PredictLeads: Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, Claude.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PredictLeads
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | PredictLeads |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 9 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and PredictLeads the B2B lead data and contact enrichment side. PredictLeads offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and PredictLeads for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and PredictLeads?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while PredictLeads is a data enrichment tool focused on B2B lead data and contact enrichment. They serve different parts of the sales workflow, so the choice depends on whether you need to manage relationships or find and enrich contact data.
- Which tool is cheaper to start with, Act! or PredictLeads?
- PredictLeads has the lower entry point, starting free with 100 API credits per month, compared to Act!'s entry plan at $30/mo for Act! Advantage Standard. PredictLeads then moves to usage-based pricing across multiple tiers as API call volume increases.
- Can I use Act! and PredictLeads together?
- Yes, many teams run one of each since they address different needs. Act! handles organizing contacts, tracking deals, and forecasting revenue, while PredictLeads handles finding accurate contact data for target accounts, so combining them covers both CRM and lead enrichment functions.
- What integrations does PredictLeads support?
- PredictLeads connects with Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, and Claude. These integrations are geared toward workflow automation and API-driven data enrichment rather than traditional business software connections.
- What features does Act! offer that PredictLeads does not list?
- Act! lists a full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, forms and event management, reports and dashboards, marketing automation, lead scoring, project management, and accounting integration. These are features PredictLeads does not include on its own published feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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