Act! vs Prospeo: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Prospeo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform starting at $30/mo for sales pipeline tracking, email marketing, and customer management, while Prospeo is a data enrichment tool starting free for finding verified work emails, mobile numbers, and B2B contact data. They serve different jobs, organizing customer relationships versus sourcing accurate contact data, so many teams run both rather than choosing one.
Key takeaways
- Act! Advantage Standard starts at $30/mo, while Prospeo offers a free tier with 100 credits per month.
- Act! lists 10 features including full-featured CRM and mobile app, email marketing, and marketing automation.
- Prospeo lists 8 features including People & Company Search, AI Search & Lookalikes, and CRM Data Enrichment.
- Act! has 5 pricing tiers ranging from $30/mo to Enterprise Engagement (Contact Sales), while Prospeo has 4 tiers up to $249/mo.
- Act! integrates with tools like Outlook, Slack, and QuickBooks Online, while Prospeo integrates with Salesforce, HubSpot, and Pipedrive.
Reviewed and updated September 4, 2026
Act! vs Prospeo: CRM Platform vs Data Enrichment Tool Comparison
Act! (CRM platform) and Prospeo (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Prospeo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Prospeo lists people & company search and ai search & lookalikes.
Prospeo offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Prospeo. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Prospeo is B2B lead search and data enrichment platform for verified work emails, direct mobile numbers, intent signals, and CRM data enrichment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Prospeo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits per month |
| Starter | $49/mo | 2,000 credits per user per month; 24,000 per user per year on yearly billing |
| Growth | $99/mo | 5,000 credits per user per month; 60,000 per user per year on yearly billing |
| Pro | $249/mo | 15,000 credits per user per month; 180,000 per user per year on yearly billing |
Source: Prospeo Pricing
Pricing Analysis
Prospeo offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Prospeo's 4, giving you more granularity as you scale.
Prospeo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Prospeo Key Features
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- CSV & API Enrichment
- Unused credits rollover
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Prospeo
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- CSV & API Enrichment
- Unused credits rollover
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Prospeo Integrations
Prospeo connects with: Salesforce, HubSpot, Pipedrive, Zoho, Close, monday.com, Smartlead, Instantly, Lemlist, Salesloft.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Prospeo: Salesforce, HubSpot, Pipedrive, Zoho, Close, monday.com, Smartlead, Instantly, Lemlist, Salesloft.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Prospeo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | Prospeo |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | $249/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Prospeo the B2B lead data and contact enrichment side. Prospeo offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Prospeo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Prospeo?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while Prospeo is a data enrichment tool for B2B lead data and contact enrichment. Act! organizes contacts, tracks deals, and forecasts revenue, while Prospeo finds accurate contact data like verified work emails and direct mobile numbers for target accounts.
- How much does Act! cost compared to Prospeo?
- Act! starts at $30/mo for the Advantage Standard plan, which includes basic email marketing with 2,500 sends per month. Prospeo offers a free tier with 100 credits per month, and its paid plans start at $49/mo for the Starter plan with 2,000 credits per user per month.
- Can I use Act! and Prospeo together?
- Yes, many teams run both tools together since they serve different purposes in an outbound stack. Act! handles customer relationship management and sales pipeline tracking, while Prospeo handles finding and enriching B2B contact data, so they complement rather than replace each other.
- Does Act! or Prospeo have more pricing tiers?
- Act! offers 5 pricing tiers, including Advantage Standard, Professional, Ultimate, Premium Desktop, and Enterprise Engagement, compared to Prospeo's 4 tiers of Free, Starter, Growth, and Pro. This gives Act! more granularity as a business scales its usage.
- Which tool integrates with Salesforce and HubSpot?
- Prospeo integrates with Salesforce, HubSpot, Pipedrive, Zoho, Close, monday.com, Smartlead, Instantly, Lemlist, and Salesloft. Act! instead connects with tools like Outlook, Google Contacts, Slack, Shopify, Facebook, Freshdesk, Zendesk, and QuickBooks Online.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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