Act! vs RocketReach: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and RocketReach (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while RocketReach is a data enrichment tool for B2B lead data and contact enrichment, priced from $69/mo. Teams focused on organizing contacts and forecasting revenue should choose Act!, while teams needing accurate contact data should choose RocketReach.
Key takeaways
- Act! Advantage Standard starts at $30/mo, which is the lowest entry price in this comparison.
- RocketReach Essentials (Email Only) starts at $69/mo and includes 100 lookups per month on the monthly plan or 1,200 exports per year on the annual plan.
- Act! offers 5 pricing tiers compared to RocketReach's 4 tiers, giving more granularity as usage scales.
- RocketReach lists access to 700M+ professional profiles along with verified email addresses and phone numbers.
- Act! integrates with tools like Outlook, Slack, Shopify, and QuickBooks Online, while RocketReach integrates with Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, and Zapier.
Reviewed and updated September 4, 2026
Act! vs RocketReach: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against RocketReach, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; RocketReach is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and RocketReach lists 700m+ professional profiles and verified email addresses and phone numbers.
Act! offers a lower entry point at $30/mo compared to RocketReach at $69/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is RocketReach. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
RocketReach is Global contact and company search platform with 700M+ profiles, verified emails, direct dials, and org chart intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Essentials (Email Only)
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
RocketReach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essentials (Email Only) | $69/mo | 100 Lookups Per Month (monthly plan); 1,200 exports per year (annual plan) |
| Pro (Email + Phone) | $119/mo | - |
| Ultimate (Email + Phone) | $209/mo | - |
| Enterprise / Custom Plans | Contact Sales | - |
Source: RocketReach Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $69/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Act! offers 5 pricing tiers compared to RocketReach's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
RocketReach Key Features
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by RocketReach
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
RocketReach Integrations
RocketReach connects with: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, Zapier.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by RocketReach: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for RocketReach
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Act! | RocketReach |
|---|---|---|
| Starting Price | $30/mo | $69/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 6 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and RocketReach the B2B lead data and contact enrichment side. Act! offers a more accessible entry point at $30/mo, while RocketReach starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and RocketReach for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and RocketReach?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while RocketReach is a data enrichment tool built for finding B2B lead data and contact information. They serve different parts of the sales workflow, so many teams use both together rather than choosing one over the other.
- Which is cheaper, Act! or RocketReach?
- Act! is cheaper at the entry level, starting at $30/mo compared to RocketReach's $69/mo starting price for its Essentials (Email Only) plan. Act! also offers 5 pricing tiers versus RocketReach's 4, giving more options as a business scales its usage.
- Can Act! and RocketReach be used together?
- Yes, the article notes that many teams run one of each since they cover different needs: Act! handles organizing contacts, tracking deals, and forecasting revenue, while RocketReach handles finding accurate contact data for target accounts.
- What integrations does RocketReach offer?
- RocketReach connects with Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, and Zapier. This is a shorter integration list than Act!, which connects with tools like Outlook, Google Contacts, Slack, Shopify, QuickBooks Online, and Xero.
- Who should choose RocketReach over Act!?
- Teams whose priority is finding accurate contact data for target accounts should choose RocketReach, since it is a data enrichment tool listing 700M+ professional profiles, verified email addresses, and phone numbers. Teams focused on pipeline tracking and revenue forecasting are better served by Act!.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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