Act! vs SalesQL: CRM Platform vs Data Enrichment Tool Comparison

Act! vs SalesQL: CRM Platform vs Data Enrichment Tool Comparison

Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against SalesQL, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Act! is a CRM platform for customer relationship management and sales pipeline tracking; SalesQL is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and SalesQL lists ai search over a contact database and verified email addresses.

SalesQL offers a lower entry point at $0/mo compared to Act! at $30/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is SalesQL. Many teams run one of each.

Understanding the Core Difference

Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

SalesQL is SalesQL is a LinkedIn email finder and AI prospecting tool that returns real-time verified emails and phone numbers, enriches contact data and automates outreach. Plans are priced by monthly data credits with an email verifier included.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$30/moAct! entry plan

Act! Advantage Standard

FreeSalesQL entry plan

Free

Act! Pricing (as of September 2026)

Source: Act! Pricing

SalesQL Pricing (as of September 2026)

Source: SalesQL Pricing

Pricing Analysis

SalesQL offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Act! offers 5 pricing tiers compared to SalesQL's 4, giving you more granularity as you scale.

SalesQL includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Act! lists

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• and 4 more listed below

SalesQL lists

• AI search over a contact database
• Verified email addresses
• Phone numbers
• LinkedIn prospecting
• CSV enrichment
• Email verifier and bulk email verifier
• and 2 more listed below

Act! Key Features

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• Marketing automation
• Lead scoring
• Project management
• Accounting integration

SalesQL Key Features

• AI search over a contact database
• Verified email addresses
• Phone numbers
• LinkedIn prospecting
• CSV enrichment
• Email verifier and bulk email verifier
• API
• Unlimited exports

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Act!

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• Marketing automation
• Lead scoring
• Project management
• Accounting integration

Listed only by SalesQL

• AI search over a contact database
• Verified email addresses
• Phone numbers
• LinkedIn prospecting
• CSV enrichment
• Email verifier and bulk email verifier
• API
• Unlimited exports

Integration Ecosystem

Act! Integrations

Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

SalesQL Integrations

SalesQL connects with: HubSpot, Zoho CRM, Pipedrive, Salesforce, Salesloft, Outreach, Gmail, Mailchimp, Zapier.

Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

Integrations listed only by SalesQL: HubSpot, Zoho CRM, Pipedrive, Salesforce, Salesloft, Outreach, Gmail, Mailchimp, Zapier.

Use Case Recommendations

Best Fit for Act!

• Budget-conscious teams looking for an affordable CRM platform
• Teams that need a wide feature set (10 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (16 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for SalesQL

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and SalesQL the B2B lead data and contact enrichment side. SalesQL offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Act! and SalesQL for current information.